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Katie | Influencer Tips
Katie | Influencer Tips

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A collage-style image featuring a smiling blonde woman, text that reads 'HOW TO: Get a Brand Deal with your Dream Brands', and the handle '@KATIEXFELTON', surrounded by paper cutouts and floral elements.
A collage-style image with text 'Step One: When you know what brand you want to work with, take a look at their social pages and see what kind of content creators they like to post' and 'CHECK THEIR TAGGED POSTS! SEE WHO HAS ALREADY WORKED WITH THEM (AND THE STYLE OF CONTENT THEY CREATE)'.
A collage-style image featuring a woman in a hat, with text advising to 'check if they've got any partner hashtags' and to 'Search the #Skimspartner hashtag & see all the content they've paid creators to make for them'.
A collage-style image with text 'Step 2: Create some content that is completely in line with everything you just saw on the brands socials (and you think will appeal to them)'.
A collage-style image with text stating 'You want who you are as a creator to fit perfectly with what that brands likes to see from its creators' and using Skims as an example for haul and product review videos.
A collage-style image with text 'STEP 3: It's time to create content using that brand. If you don't already own their products... consider purchasing a couple of products. Make some content that you think they would love'.
A collage-style image with text advising to 'And seriously, always TAG the brand! Because you never know- they might reach out to you. This is exactly why I teach to use Brand Placement in your Content Strategy'.
A collage-style image featuring lifestyle photos and text 'Step 4: It's time to reach out to the brand. Find the right email for their Influencer Marketing Manager by looking for them on LinkedIn or asking via DM for the correct contact'.
A collage-style image of an open envelope with text 'And then when you're pitching them, make sure to tell them exactly why your content and audience are aligned with them'.
A collage-style image with text 'Next, make sure you link them to content you've already created!' on a paper cutout, with a moth and sunglasses graphic.
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How to get deals with your dream brands!

But how to get a brand to respond back? ⬇️

That is something I too still struggle with at times.

There’s certainly some brands that I feel like I can’t get an in with or they’re just not interested in the specific content or creator I’m approaching them with.

You have to realize that not every brand wants to work with you. 🤷🏼‍♀️

✨BUT THERE ARE BRANDS THAT DO MAKE SENSE! (It’s very important to not get down on yourself!)

💌 I typically will reach out to brands via Email. We also have the luxury of utilizing DM’s on socials.

🫶🏻 But I think the best way to get a response from a brand is being thoughtful on WHO you are reaching out to.

Making sure you’re reaching out to brands that genuinely fit for the type of content that you create!

Because if you start there; Finding a clear, obvious fit with the brand- you will more likely get a response.

Ex. If you’re a creator that posts Target hauls or something like that? Reach out to brands that are stocked IN TARGET!! 🎯

👱🏼‍♀️ Finding the right person at the brand is super important! You need to talk to their influencer manager, marketing manager, etc..

👉🏼 To find the right contact you can stalk them on LinkedIn lol (or use tools like @clearbit or @meetapollo.io ).

☎️ I also have a 500+ Brand Contact Directory in my LINK IN BIO!! (Updated every month!)

Make your first pitch super short and sweet! These people receiving influencer requests are inundated and don’t have a lot of time. Get straight to the point.

✋🏼 Your first pitch to a brand shouldn’t be for an immediate deal. Instead, you are opening up a conversation.

🔖 ALWAYS TAG THE BRAND: this can start up some chit chat with the brands social person! (Usually the social person is a part of the team hiring influencers)

Not every brand is going to respond and that’s FINE! There are so many brands out there that would love to work with you.

And lastly, make sure you FOLLOW UP 2-3 times. 😊

💬 Hope you found this helpful! Drop any questions below!! ⬇️ I’m happy to help!

COMMENT 👉🏼 BUNDLE and I’ll DM info about my Influencer Success Bundle!! It includes my NEW Brand Deal Roadmap along with 9+ influencer trainings & guides!! It will equip you with all the tools to become a successful influencer! 🫶🏻

#influencertips #branddealtips #creatoreconomy #influencelifestyle #workwithbrands

Nebraska
2024/11/18 Edited to

... Read moreTo successfully land collaborations with your desired brands, it's essential to understand their content strategies and the type of creators they engage. Start by analyzing their social media feeds, including tagged posts, to see which influencers match their style. Take note of any partner hashtags they use, as this could provide insight into their ongoing influencer campaigns. For example, if you're eyeing a fashion brand, ensure your content aligns with their aesthetic and messaging. Next, prepare to create quality content that mirrors what the brand typically shares. If they are known for specific genres like product reviews or lifestyle content, craft sample posts in that niche. Tagging the brand in your creations can get their attention, potentially leading to organic conversations. Finding the right contact person within the brand is critical. Use LinkedIn or professional networking tools like Clearbit to locate influencer marketing managers. When communicating, focus on why your audience is a natural fit for their products. Your initial outreach should aim to establish a rapport rather than negotiating an immediate deal. Always keep your message concise—brand reps receive numerous requests and appreciate brevity. Lastly, persistence pays off. If you don’t receive a response, it's acceptable to follow up after a couple of days. Sometimes, a gentle nudge can reel in interest when brands are inundated with pitches. Remember, many brands seek fresh partnerships and would be delighted to work with passionate creators like you.