Bundle your rates with the McDonald’s Technique!
Not sure how or why to bundle your rates as an influencer? 🤔
It’s time to implement the “McDonald’s Technique” to maximize your influencer income! 💰
Yes, I’m serious. But hear me out…
Just like McDonald’s doesn’t (usually) only sell one burger at a time, 🍔 you shouldn’t just offer single posts.
📦 Create Packages for brands just like McDonald’s. (Think: I’ll have a number 3 with a Coke!!)
So how do you create these packages?? Here’s an example: ⬇️
👉🏼 Package 1 (The Basic): No discounts. This is the lowest ticket package and the least exciting!! ☹️ 1 Reel + 1 Story Set (Think: Burger + Small Fries) 🍟
Price: 1 Reel for $800 + 1 Story Set for $300 = Total $1,100
BUT we want the brand to look at Packages 2 & 3 and think “Mmmm, YUM!!”. 😋
👉🏼 Package 2 (The Combo): 2 Reels + 1 Story Set (Think: Burger + Medium Fries + Drink) 🥤 This package offers a slight discount but not super juicy yet…
Price: 2 Reels for $1,400 + 1 Story Set for $150 = $1,550
👉🏼 Package 3 (The Meal Deal): 3 Reels + 1 Story Set + 2 Newsletter Inclusions + 30 days Usage Rights (Think: The Combo & dessert!) 🍨
Price: 3 Reels for $1,800 + 1 Story Set for $100 + 2 Newsletter Inclusions for $200 + 30 Days of Paid Usage for $400 = $2,500!!
⭐️ For just $1,000 more we are offering the brand SO much more value for less!! NO BRAINER!!
Plus, with 3 reels we can spread them across 3 months and make a longer term partnership. (Which is the goal!)
✨ Add-On’s can include: Story Sets, UGC, Whitelisting, Exclusivity, Link in Bio Placement, Cross-Platform Posting, Newsletter Features, the list could go on!!!
Don’t leave money on the table! 💸 Try the McDonald’s Technique and give your influencer income a boost!! 🚀
💬 Are you gonna give this a try? Drop any questions below- I’d love to help!!
🖤 If you’re into Instagram, Influencer, and Creator Tips? Sit back, Stay awhile!!
#influencertips #influencerrates #branddealtips #branddeals #contentcreatorlife Grand Island
The McDonald’s Technique is a powerful strategy for influencers looking to enhance their income potential. By bundling services, influencers create appealing packages that not only attract brands but also offer them greater value. An understanding of tiered pricing plays a crucial role in this approach. Consider the psychology of pricing; consumers often perceive bundled items as more attractive when they believe they're receiving a discount, even if the total price isn't significantly lower. This emotional aspect can drive brands to choose more comprehensive packages rather than basic offerings. Additionally, influencers can position various packages to correspond to different marketing needs. For instance, Package 1 might cater to brands testing the influencer waters with a minimal investment, while Packages 2 and 3 provide heavier engagement through multiple content pieces and extended usage rights. Utilizing this technique also encourages long-term partnerships with brands, as influencers can strategically space out the distribution of content over months, ensuring continued collaboration and exposure. Lastly, enhancing packages with add-ons (UGC, whitelisting, cross-platform posting) not only increases the perceived value but also gives brands a sense of exclusivity and unique engagement. By applying the McDonald’s Technique, influencers are not just selling a one-off service; they're crafting a compelling menu that brands can’t resist! Implement these strategies to elevate your influencer business today!
