I've always been a fan of testing out new makeup samples before committing to full-size products, and Ulta Beauty offers a fantastic opportunity for that. When Ulta says "samples," they really mean it—sometimes these freebies are surprisingly generous despite their small sizes. For me, the real incentive is to spend that $65 minimum to unlock these complementary goodies. It almost feels like getting a mini beauty box with every purchase. The excitement of unboxing these tiny products from brands like Rare Beauty and Benefit Cosmetics adds fun to routine shopping trips. A personal tip I've found effective is to plan your shopping around sales or promotions that push your total close to or above the $65 mark. That way, you can justify the spend while still benefiting from the sample haul. Plus, these little samples are perfect for travel or testing out products you may not have considered otherwise. Another plus is that these sample offers often encourage trying new makeup trends or shades without a big commitment. For example, I once received a sample lipstick that ended up becoming my daily favorite. Those small freebies can lead to finding new staples in your beauty routine. In summary, if you’re already planning a beauty haul, make sure to take advantage of Ulta’s free makeup sample deals. Spending $65 might sound like a lot, but the value and joy of discovering new products can make it well worth it!