50 Flyers. $24. 1 Experiment.
50 flyers. $24. 1 tiny test.
Printed at Staples.
Designed while my daughter built a blanket fort behind me.
We were both building something that day.
We ship Pokémon slabs daily—
so we turned each shipment into a testable funnel:
📦 Front = gratitude
📲 Back = curiosity (QR to waitlist)
📊 Conversion tracked by batch
No ads. No team.
Just a Canva file, a shipping label, and a hunch worth testing.
Why I believe it could work:
→ Packages are dopamine.
→ Surprise gets attention.
→ QR codes remove friction.
→ Curiosity drives clicks.
It’s not perfect. It’s not proven.
But it’s moving — and that’s what matters.
✨ Drop a sparkle if you’re building something scrappy.
📌 Save this for your next low-cost growth idea.
💬 Tell me your weirdest test — I’ll go first in the comments.
#buildinpublic #founderlife #marketingstrategy #womenwhobuild #mompreneur
In today's fast-paced digital landscape, innovative marketing strategies can make a significant difference in customer engagement. This article highlights an experiment that involves sending out 50 flyers with every shipment of Pokémon slabs. The approach is designed to engage customers through surprise and curiosity, utilizing the psychology of packaging. By shipping these flyers alongside the products, the experiment aims to create a sense of gratitude and curiosity among recipients. The flyers feature a QR code leading to a waitlist, which is intended to capture potential leads. This method utilizes the momentum of receiving packages, a moment of dopamine and excitement, enhancing the likelihood of customer interaction. Moreover, the simplicity of the project—using a Canva file and leveraging existing shipping processes—showcases how businesses can adopt low-budget and scrappy marketing tactics. This approach not only minimizes costs but also encourages creativity in customer interaction. Packages inherently attract attention and combining them with unexpected elements like flyers can be a powerful way to connect with clients. The effectiveness of this method can be gauged by tracking conversions through unique identifiers or feedback batches. As businesses grow, finding cost-effective methods for advertising can be challenging, and experimenting in a messy, iterative way often leads to the most genuine insights. Curiosity-driven strategies, like this flyer test, exemplify how marketing can evolve by thinking outside the box. Engagement strategies, especially in a world filled with advertisements, require novel ideas that resonate personally with consumers. By sharing outcomes and adjustments publicly, businesses can foster a community that thrives on transparency and innovation. After all, the beauty of building something is often found in the trials and errors along the way. If you're interested in exploring more about scrappy marketing strategies or have a unique test to share, consider joining discussions around these topics to benefit from collective insights.