popular brands that send PR to micro influencers🫶🏻
Okay, so you've seen those gorgeous PR unboxing videos and thought, 'How do they get all that amazing stuff?' Trust me, I've been there! It feels like you need millions of followers to even get noticed, right? But guess what? That's totally not true, especially for micro-influencers like us! I’ve been diving deep into this, and I’m so excited to share some insider tips on how to actually land those coveted PR packages, even if your follower count isn't in the six figures yet. First off, why do brands even bother with micro-influencers? It's all about authenticity and niche reach! Big influencers can sometimes feel a bit… commercial. But when a micro-influencer genuinely loves and uses a product, their audience really trusts that recommendation. Brands like Rhode (hello, clean skincare!), Gisou (for that dreamy haircare and natural beauty), and even a major player like Sephora are actively seeking out smaller creators because they know we connect deeply with our communities. I’ve heard of people getting Dior bags and other luxury items – it’s not just a dream! So, how do you get on their radar? Many brands, including those cool fashion brands that offer instant approval, make it surprisingly easy. For some, like Herbivore Botanicals, it’s often about a simple email application. You don't need a fancy media kit to start, but having a clear, concise message is key. Introduce yourself, explain why you love their brand, and share what kind of content you create. Highlight your engagement rate over just follower count – brands want to see that your audience listens to you! For others, like that mystery fashion brand or Sephora's special programs, it's about signing up directly on their website. Keep an eye out for 'influencer program,' 'affiliate,' or 'collaborate with us' sections on their sites. These often offer instant approval, which is super encouraging when you're just starting out! Here are my top tips for increasing your chances of getting PR from brands: Optimize Your Profile: Make sure your Instagram, TikTok, or Lemon8 bio clearly states what you do and who your audience is. Have consistent, high-quality content that reflects your niche. If you want beauty PR, post about beauty! Engage, Engage, Engage: Brands look for active communities. Respond to comments, engage with other creators, and show that you're a valuable part of your niche. This really helps when you're looking for brands that send PR to small influencers. Create a Simple Media Kit: Even if it’s just one page, include your best photos, engagement stats, audience demographics, and contact info. Canva has amazing free templates! This can make a huge difference when you're trying to get a list of companies that send PR packages. Craft Personalized Pitches: Never send a generic email. Show you know the brand. Mention specific products you love and how you’d genuinely incorporate them into your content. This is where you can shine, even with "no followers." Brands are truly looking for people who love them and will gladly send PR with no followers if you impress them. Be Consistent (and Patient!): You won't get a "shein pr package" or a Gisou haul overnight. Keep creating, keep pitching, and don't get discouraged. I've sent out so many emails before getting my first "yes," and it was totally worth it! Remember, it’s not always about having a huge following; it’s about having a passionate one and showing brands that you can genuinely represent them. You absolutely can get free PR from amazing companies. Start small, be authentic, and watch those packages start rolling in! You'll soon be getting pr from brands that you love.







