UGC Media Kit + Rate Card

When preparing your UGC media kit and rate card, it’s important to present a clear and professional overview of your services and pricing to brands looking to collaborate. A media kit acts like your digital portfolio, highlighting your style, content expertise, and the unique value you bring to potential partners. From my experience, including previous collaborations and measurable content performance statistics helps build trust and credibility. Including detailed rate cards that specify fees for different types of content—such as UGC videos, UGC photos, script readings, and ads usage rights—makes the process transparent and easy for brands to understand. For example, rates might range from $200 for five UGC photos to $900 for UGC video services. Offering add-ons like additional hooks or calls to action (+$550) and raw footage (+50% of the base rate) gives brands flexible options. Also, be sure to share audience demographics like geographical breakdowns (e.g., 65% United States, 10% Canada, 25% Europe) which can be a strong selling point. Including a brief but authentic introduction about who you are, your style, and the essence of your content helps brands grasp your unique voice quickly. Finally, always keep your media kit and rate card 100% editable and updated regularly. This allows you to tailor proposals to different brand needs and ensures your offerings remain relevant as your experience and audience grow. Having this readiness can make all the difference when a brand reaches out—it empowers you to respond quickly and professionally, increasing your chances of securing collaborations.