Matt Rife & e.l.f. Ad Drama: Brand Responds!
Matt Rife is back in the headlines, this time for his e.l.f. Cosmetics ad with drag queen Heidi N Closet! Fans reacted fast because of a 2023 joke Matt made, which some felt made him a controversial pick for the brand. The ad parodied legal commercials while promoting e.l.f.’s affordable product