Replying to @Posh Tecknique A 30-minute water-based deep conditioner hits a saturation cap in 20 minutes after that, you're just leaving your hair in a swollen, water logged state that causes hygral fatigue.

The #KimGLOW 24 hour marinate isn't about soaking hair in water. Heavy lipids like ceramides, cholesterol, and petrolatum are hydrophobic and move much slower. Giving them 24 hours allows those lipids to slowly diffuse into damaged cuticle gaps, rebuild your hair's protective lipid barrier, and cushion the strand before you wash.

Water-based DCs give you temporary softness; heavy lipid marinating gives you long-term structural retention. Stop applying 20-minute water rules to heavy lipid science! 🧬 #hairscience #naturalhair #blacktiktok