Brands that send PR 💌

Getting PR packages from brands used to feel like an impossible dream for me, especially as a small creator just starting out. But after a lot of research and trial and error, I discovered that it's totally achievable! It’s all about knowing which brands are open to working with micro and small influencers and how to approach them. First off, don't think you need millions of followers. Many brands, both big and small, are actually looking for authentic engagement and specific niche audiences, which small influencers often excel at. So, how do you find these brands that send PR packages? Start by looking at brands you genuinely love and already use. What brands are your favorite creators showcasing? Keep an eye out for brands that regularly repost user-generated content or engage with their community on social media. This is a huge indicator that they value creator partnerships. I've found success with everything from beauty brands like Rare Beauty and Sol De Janeiro to fashion brands like Evry Jewels, and even unique snack companies like Olipop. Yes, even big names like SHEIN sometimes have programs for smaller creators! Once you have a list of potential brands, the next step is to craft a compelling pitch. Your pitch email doesn't need to be super long, but it needs to be clear, concise, and highlight your value. Introduce yourself, mention why you love their brand, and briefly explain what kind of content you create and why your audience would connect with their product. Always include your social media handles and any relevant audience insights (like your engagement rate or demographic data). Don't forget to attach a small media kit if you have one! This shows professionalism and how serious you are about the collaboration. Finding the right contact can be tricky. My go-to strategy usually involves checking the brand's website for a 'Press,' 'PR,' 'Collaborations,' or 'Contact Us' section. Sometimes, a quick LinkedIn search for 'PR Manager' or 'Influencer Marketing' at that specific company can reveal direct email addresses. If all else fails, a polite direct message on Instagram asking for the best contact for collaborations can sometimes work, but an email is always more professional. Remember, persistence is key, but always be respectful of their time and boundaries. When you do receive a PR package, the journey doesn't end there! Make sure to create engaging, high-quality content that genuinely showcases the product. Think about how it fits into your lifestyle and how your audience can benefit from it. Always disclose that it's a gifted product – transparency builds trust. After you post, follow up with the brand to thank them and share your content. Building a good relationship can lead to future paid collaborations or continued PR packages. It's an exciting process, and seeing those packages arrive is truly rewarding!