UGC Lingo

Let's Learn Some UGC Lingo

Brand Deal

When a company pays you (a UGC creator) to create content featuring their product or service. It's basically a business agreement where you're hired to make videos or photos that the brand can use for their marketing.

Whitelisting

When a brand pays to run YOUR content as an ad through YOUR account, making it look like it's coming from you instead of the brand's official page.

Exclusivity

When you agree to not work with a brand's competitor. The agreement usually only lasts for a limited time.

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