What every beginner NEEDS to know.
If I were starting UGC today, here’s exactly what I’d do differently—and what every beginner NEEDS to know.
When I started, I had no roadmap. But after working with brands like Sephora, Maelys, Always, and Tempur-Pedic, I’ve learned what actually works (and what doesn’t).
Here’s what I wish I knew from day one:
✅ Treat every post like a business card—purposeful, not random.
✅ Practice talking on camera—brands LOVE confident creators.
✅ Editing skills will set you apart—refine your pacing & style.
✅ Your personal brand matters—lean into your unique vibe.
✅ Be a perfectionist… but don’t let it stop you from posting.
✅ Get testimonials—social proof makes pitching so much easier.
✅ Always film extra b-roll—you’ll thank yourself later.
The UGC industry is growing FAST, and there’s room for everyone—especially creators over 40 who are ready to break the stereotypes.
If you want more tips like this, follow along—I’m proof that you reinvent yourself and your career at any age!
So, you're ready to dive into the world of UGC and make your mark? That's amazing! After getting my feet wet and connecting with some incredible brands, I've learned a few more things that really help beginners turn their passion into profit. Beyond the core tips, let's explore how to really get going and even start earning. Finding Your Unique Voice & Niche: One of the biggest hurdles I see new creators face is figuring out what kind of content to make. Instead of just jumping on trends, truly think about your personal brand. What are you genuinely passionate about? What problems do you solve? Whether it's sustainable living, tech reviews, or beauty for mature skin, a clear niche helps brands find *you*. This isn't about stopping random content for the sake of it, but making every piece intentional. Your unique vibe is your superpower! Beyond Basic Filming – Crafting Engaging Stories: Once you're comfortable talking to the camera, it's time to level up your storytelling. UGC isn't just about showing a product; it's about weaving a narrative. Think about a simple 'before and after,' a 'day in the life,' or a 'problem/solution' format. This makes your content compelling and much more valuable to brands. Remember, editing is just as important as filming. Tools like CapCut or InShot can transform raw footage into a polished, engaging story, even on your phone. Don't underestimate the power of good pacing and clear audio! Monetization & Making UGC Your Gig: The burning question for many: how do you actually make money? Building your portfolio is step one, but then it's about actively reaching out to brands or applying to platforms. Don't be shy to ask for testimonials from your early collaborations, even if they're unpaid initially – social proof is everything! When it comes to pricing, research what others in your niche are charging. You can start with product exchange and gradually move to paid opportunities. Consider offering different packages: one video, a series, or photo sets. Remember, you're offering real value to brands, so don't be afraid to charge your worth! Essential Tools & Workflow Tips: To really streamline your process, having a simple workflow helps. Beyond your phone camera, investing in a basic tripod, a good microphone (even a lavalier mic), and maybe a small ring light can significantly elevate your content quality. For managing projects and ideas, apps like Trello or Notion can be a lifesaver. And always, always film more b-roll than you think you need – seriously, it will save you later when you're editing and realize you need a transition shot! It gives your videos that professional, seamless flow.
I love doing UGC! You are exactly right there is definitely room for everyone & you can definitely reinvent yourself at any age !!! 🙌🏼💜