Trying something new because a friend raves about it is a classic example of social influence that we’ve all experienced. In my own life, I’ve found that food recommendations from friends or social media often lead to some of the best discoveries. When Gemma’s friend enjoyed toaster strudels on FaceTime, it wasn’t just a casual snack moment—it showed how influence works naturally in daily life. Social selling doesn’t have to be complicated. It’s really about sharing genuine enthusiasm which can inspire others to try something new. I recall one time when a friend shared her love for a snack I had never tried before, and soon enough, it was a staple in my household. The enthusiasm and personal connection are what make these recommendations so effective. For families, trying something like Pillsbury Toaster Strudels can become a shared experience that bridges generations—evoking childhood memories and creating new favorite moments. In my experience, having my kids try foods I loved as a child helps us bond and connects them to moments from my own past. It’s more than just food; it’s about sharing culture and joy. Moreover, social selling through platforms like TikTok, Instagram, or even video calls with friends, democratizes influence. You don’t need a huge following—sometimes the best endorsements come from everyday conversations. This natural influence can introduce you to new flavors, products, and experiences without the hard sell. If you’re curious about trying something new, don’t underestimate the power of a friend’s recommendation. Whether it’s toaster strudels, a seasonal snack, or a new recipe, those shared moments can turn into delightful traditions.