WetnWild

2025/12/1 Edited to

... Read moreHey, beauty lovers! You know I'm always on the hunt for amazing makeup finds, especially those that don't break the bank. Recently, I stumbled upon some incredible goodies at Ulta Beauty, and I just had to share my honest thoughts, especially on the much-talked-about Wet n Wild Incognito Concealer. If you're like me and constantly searching for the perfect shade and coverage, stick around! First off, let's dive into the Wet n Wild Incognito Concealer. I've seen so many people raving about it online, and I finally decided to put it to the test. When I'm looking for concealer swatches, I always try to find ones that show the product in different lighting and on various skin tones. For me, finding the right shade is crucial – one for brightening under my eyes and another closer to my skin tone for covering blemishes. This concealer comes in a decent range of shades, which is a huge plus for a drugstore product. My first impression? The texture is surprisingly creamy and lightweight, which I absolutely love. It doesn't feel heavy on the skin, which is a big deal for everyday wear. I tried a few different shades in-store to get a feel for the undertones. For under my eyes, I tend to go for a shade that's one or two steps lighter than my foundation to really brighten things up. For spot concealing, I picked a shade that blended seamlessly with my skin. When I did my own wet n wild incognito concealer swatches on my hand, I was impressed by how true-to-color they appeared and how easily they blended out. The pigment is definitely there! Application-wise, I've tried it with a damp beauty sponge and a small brush, and both methods worked beautifully. It blends out effortlessly, without looking cakey or settling into fine lines right away, which is a common issue for me with other concealers. The coverage is buildable, which is super versatile. I can go for a light, natural look on days where I just need a little something, or build it up for full coverage on those stubborn spots. It dries down to a nice natural-matte finish that doesn't feel overly dry. Wearing it throughout the day, I found that it held up pretty well. There was minimal creasing under my eyes, especially when I set it lightly with a translucent powder. It kept my blemishes covered without fading, which is exactly what I need from a reliable concealer. For its price point, I honestly think this is a fantastic dupe for some higher-end options out there. If you're on a budget but still want quality, definitely give this a try! Now, for the fun part that ties into my other Ulta haul! Speaking of keeping my makeup organized, I also grabbed the cutest Kuromi cosmetic bag (SAC À COSMETIQUES) I've ever seen! As a huge fan of Sanrio characters, especially Kuromi, finding this was a dream come true. It’s not just adorable with its iconic Kuromi design, but it’s also super practical for tossing into my purse or for weekend getaways. It fits all my essentials, including my new Wet n Wild concealer, lip gloss, and a mini palette. It's truly the perfect accessory for any makeup enthusiast who loves a bit of character in their beauty routine. Overall, I'm genuinely impressed with the Wet n Wild Incognito Concealer and so thrilled with my Kuromi find. It just goes to show you don't have to spend a fortune to get great results in your makeup routine. Have any of you tried this concealer or found any cute Kuromi makeup accessories lately? Let me know your thoughts!

Related posts

TOP 5 UNDERRATED MAKEUP PRODUCTS FROM WET N WILD ✨
#makeup #drugstoremakeup #drugstoremakeupfavorites #drugstoremakeupmusthaves #wetnwild
Jaysa

Jaysa

2044 likes

A large pink and white display stand at Walmart showcasing the Wet n Wild Hello Kitty 50th Anniversary makeup collection, featuring various cosmetics and accessories.
A white makeup bag with a pink Hello Kitty design and 'Wet n Wild' logo, packaged in clear plastic, resting in a shopping cart.
A hand holding a pink 5-piece makeup brush set from the Wet n Wild Hello Kitty 50th Anniversary collection, featuring pink handles with Hello Kitty designs.
hello kitty x wet n wild @walmart
i was shopping at walmart yesterday and saw the cutest collab with wet n wild and hello kitty at walmart! they had a makeup bag, brushes, mirror, eye lash curler, and so much makeup!! i didn’t scan everything but the bag and brushes were $16.98 and i think most everything else was $7.98! #s
Baeli Kessler

Baeli Kessler

5439 likes

THE BEST MAKEUP FROM WET N WILD ✨
#makeup #makeupfinds #wetnwild #drugstoremakeup #drugstoremakeupfavorites
Jaysa

Jaysa

2530 likes

UNDERRATED MAKEUP FROM WET N WILD COSMETICS ✨
#wetnwildmakeup #wetnwildbeauty #wetnwildmusthaves #drugstoremakeup #afforablemakeup
Jaysa

Jaysa

986 likes

A collage featuring Wet n Wild's The Nightmare Before Christmas makeup collection, including a blushlighter, eye & face palette, and multistick set, alongside a Halloween moon face decal. The image is overlaid with 'WET N WILD HALLOWEEN MAKEUP'.
A hand holds an L.A. Colors 'Wickedly Glam' 4 Color Cream Palette, featuring yellow, green, orange, and black cream makeup shades, displayed in a store setting.
A close-up of a Halloween Moon Face Decal with star and moon-shaped gems, priced at $3.48, designed for festive makeup looks.
Wet N Wild New Nightmare Before Christmas Collab 😻
I just found the new Wet N Wild Nightmare Before Christmas makeup collection and I have to say the packaging is amazing!! Wet N Wild really knocked it out the park. Have you tried this collection? #Halloween2024 #lemon8contest #HalloweenBeauty #makeup #wetnwild #makeupideas #le
Sabrina.Simone

Sabrina.Simone

61 likes

A Walmart display for the wet n wild Hello Kitty 50th Anniversary collection, featuring brush sets and makeup bags. The top shelf is well-stocked with items priced at $16.98 each, against a pink and purple Hello Kitty backdrop.
A partially empty wet n wild Hello Kitty 50th Anniversary display at Walmart, showing smaller makeup items like liquid eyeliners and sponges. Many product slots are empty, indicating high demand for the collection.
A mostly empty lower section of the wet n wild Hello Kitty 50th Anniversary display at Walmart. Some remaining products, including creams and lip items, are visible on the bottom shelf, highlighting the collection's popularity.
New wet n wild
Went to Walmart and saw this display for the first time!! Has anyone tried this collection? It must be good it’s almost all gone. #makeup #newmakeup #walmartmakeupfinds #letschat #beautyfinds #hello kitty #wetnwild
Crystal xo

Crystal xo

93 likes

Wet n Wild SpongeBob SquarePants Collection
Found At Walmart ! #walmartfinds #wetnwildbeauty #wetnwildmakeup
𝔓𝔞𝔲𝔩𝔦𝔫𝔢🖤🍒

𝔓𝔞𝔲𝔩𝔦𝔫𝔢🖤🍒

374 likes

Walmart wet n wild Kuromi and my melody makeup
#walmartmakeup #wetnwildmakeup #kuromi #mymelody #SANRIO
XTINA🖤

XTINA🖤

383 likes

#makeup #wetnwild
#wet and wild cosmetics #wet n wild #beautyfinds
Danielle

Danielle

340 likes

Wet n Wild
Saw this newish collection at Target. I think it's a fun summer collection with SpongeBob. #summervibes #lemon8contest #ThingsToDo #lemon8challenge Target
Morpheus

Morpheus

10 likes

🩷✨WET N WILD X HELLO KITTY FULL MAKEUP COLLECTION🐱
#wetnwildxhellokitty #wetnwild #hellokitty #makeup #beauty #afforablebeauty #afforablemakeup #walmartmakeup #walmartfinds #palegirlmakeup
EndicottMUA

EndicottMUA

3189 likes

A vibrant collection of pink-themed makeup products, including eyeshadow palettes, lip glosses, and face compacts, arranged on a dark surface. A large character-shaped tray is visible in the background. Text overlays indicate a "Beauty haul" and a "SWIPE" prompt.
A close-up of a pink makeup palette featuring 12 square pans of glitter and matte shades. A large outline of a popular character is printed on the palette. The shades are predominantly pink, brown, and gold tones, with text indicating a 50th Anniversary edition.
A close-up of a pink makeup palette featuring 12 square pans of glitter and matte shades. A large outline of a popular character is printed on the palette. The shades are predominantly purple, silver, and lavender tones, with text indicating a 50th Anniversary edition.
✨ Wet n Wild x Hello Kitty ✨
I think..probably I went a little 🤏🏽 extra ordering the Hello Kitty collection from Wet n Wild. But I forgot some productos 🫢 so maybe i will place a new order. #hellokitty #wetnwild
Dhalya

Dhalya

1616 likes

Come with me to Wet n Wild
These are the only pics I took lol!! My bad guysss… I’ll do more next time lol!😝 #wetnwild #pool #waterpark
Cammie ⸆⸉

Cammie ⸆⸉

10 likes

Wet n wild
Look what i found at dollar tree 😱
Jashyam93

Jashyam93

165 likes

A pink retail display stand featuring My Melody and Kuromi characters, showcasing a collection of cosmetic products from a well-known brand. Various makeup items in themed packaging are arranged on multiple shelves, with character art adorning the display's top and bottom sections.
A close-up view of the pink display stand, highlighting cosmetic items like glitter gels and other small beauty products. The display features My Melody's 50th Anniversary and Kuromi's 20th Anniversary, with character designs on the packaging and display shelves.
A section of the pink display stand, showcasing themed makeup brush sets and a cosmetic bag. The brush sets are packaged with My Melody and Kuromi designs, and the pink cosmetic bag also features the popular characters.
My Melody & Kuromi x Wet n Wild 10/3/25
🎀 STORE: Walmart 💜 BRAND: Wet n Wild Beauty #girly #makeup #mymelody #kuromi #sanrio
𝓐𝓵𝓲𝓼𝓱𝓲𝓪

𝓐𝓵𝓲𝓼𝓱𝓲𝓪

172 likes

Wet’n’Wild Soft Blur Matte Lipsticks
#wetnwild #lipstick #matte #lipsoftheseason
Tropiical Punch 🍉

Tropiical Punch 🍉

73 likes

Wet n Wild Hello Kitty
#hello kitty #Lemon8 #wetnwild #blush #lipgloss #lipliner #primer #cute
Mookeyb

Mookeyb

989 likes

wet n wild
Okay Wet n Wild. We see you! #wetnwild #makeup #wetnwildbeauty #makeuproutine
ⓂⒺⓁ

ⓂⒺⓁ

20 likes

Wet n Wild chameleon Chrome 🦎💄
#wetnwildbeauty #makeup #walmart #lemon8creator #beauty
Midnight_Anya

Midnight_Anya

144 likes

Two lip oil bottles are shown side-by-side on a dark surface. One bottle has a white cap, and the other has a black cap. Text overlay indicates a comparison of two lip oil products.
E.l.f. Vs Wet n Wild
Please note that I tried to get these shades as close as possible, but I’m not comparing shade. I’m comparing formula. The E.l.f. Formula is a little more sticky but last longer than the wet and wild formula. Wet and wild is thick, which I like. Overall, I would say both of them are worth it and
Mack

Mack

745 likes

A hand displays nails painted with shimmery green polish, one with a gold stripe, while holding two bottles of green nail polish. One bottle is Wet n Wild, and the other is Sally Hansen Insta-Dri with a Sesame Street label.
Sally Hansen Scram! vs. Wet n' Wild Twining Vines
#Sallyhansen #Sallyhansennailvarnish #Sallyhansennailenamel #Sallyhansennaillaquer #wetnwild #Sallyhansenpolish #nailpolish #nailvarnish #nailenamel #naillaquer #nails #beauty #polish #dollartree #dollartreedaily #dollartreenailpolish #dollartreehaul #dollartreee
MJ

MJ

42 likes

I can’t believe Wet n Wild did this?!
I can’t believe Wet n Wild did this?! Wet n Wild Chameleon Chrome multichrome eyeshadows. Shades: Comet Couture Lunar Voltage Meteor Muse Moon Flare Nebula Rush Starlight Fever The color shift on these is insane in person. #wetnwildbeauty #multichrome #eyeshadow #makeupfin
Alexandra M Rojas

Alexandra M Rojas

24 likes

Wet n Wild , Hello Kitty Edition
Hello Kitty 50th Anniversary, Wet n Wild 🐱🎀 #hello kitty #wetnwild #makeup #walmart #lemon8diarychallenge
Courtt Sobo

Courtt Sobo

585 likes

Wet ‘n Wild x Hello Kitty Unboxing
Here’s to the fun items I got from the collection. Check out my Linktree for the full tutorial/review #wetnwildmakeup #hello kitty
Tay Rosé

Tay Rosé

45 likes

WETNWILD 😍🩷 🌸✨
🩷 this lineup is gooood. im obsessed 🩷 🩷 wetnwild loose powder 🩷 wetnwild photofocus foundation 🩷 wetnwild incognito concealer 🩷 wetnwild barefocus finishing powder 🩷 wetnwild perfectpout lip liner 🩷 wetnwild cream bronzer such beautiful products! I even have more products but these
missspoil3ddd | MUA 💋

missspoil3ddd | MUA 💋

30 likes

SpongeBob X Wet n Wild
Went to Walmart and got some of the new SpongeBob Wet n Wild collection. Can’t wait to try them out. I still have some of the items from the 1st SpongeBob X Wet n Wild collab in 2021 and really liked everything so I knew I had to give the updated collection a shot with being such a big SpongeBob fa
Mikesowner3

Mikesowner3

212 likes

A retail display showcasing the Wet n Wild My Melody and Kuromi makeup collection, including eyeshadow palettes, a pink makeup bag, a cushion sponge trio, and multi-stick trios.
Close-up of Wet n Wild My Melody and Kuromi lip products and eyeshadow palettes, featuring pink My Melody and purple Kuromi designs.
A full retail display stand for the Wet n Wild My Melody and Kuromi collaboration, filled with various makeup products and accessories like brush sets and makeup bags.
Wet n Wild Lovers
🎀✨ Just Landed in Stores! ✨🎀 Wet n Wild Beauty has dropped a super kawaii collab in honor of My Melody’s 50th Anniversary 💗 and Kuromi’s 20th Anniversary 💜. The limited-edition collection features: 💖 Eyeshadow Palettes – $9.95 each 💖 Face Palettes 💖 Hand Mirrors – $12.97 each 💖 Multi-St
Summer_Magnolia

Summer_Magnolia

20 likes

A hand holds a Wet n Wild MegaWear mascara in blue packaging, labeled 'Very Black' and promising 'Full Healthy Lashes' with 'Soy Protein enriched with Panthenol'.
A hand holds a package containing two NYX Professional Makeup lipliners, one light purple and one dark purple.
A hand holds a Wet n Wild large concealer brush with pink and white bristles, packaged as 'Cruelty-Free, Gluten-Free, Vegan'.
Beauty at dollar tree 🌳 NYX, WET N WILD & MORE🪄🪄🪄
Hi/ Hola lemon8family 🔊 💛 I love these makeup and brushes that I found at the dollar store!! I must admit that wet n wild brushes have been my favorites for many years! All the brand's products never disappoint me compared to their prices. The other brands are also very good and the best
Elizabeth

Elizabeth

62 likes

New viral find Alice in Wonderland Wet N Wild 😍💅
Founddd it! Alice in Wonderland Wet N Wild makeup box 💄💋😍 so awesome loveeee it! #aliceinwonderland #wetnwildmakeup #burlington #finds #makeup #girls #slay #shop #shopwithme #newfind #shopping #viral #viralfinds #trending #fy #fypシ #fyp #eleydencreations #blogger #cont
EleydenCreation

EleydenCreation

543 likes

Wet n wild x SpongeBob
Find them at Walmart! Super affordable too. Must have🤩 #wetnwildmusthaves #makeuptools #spongebobbeauty #fyp
C•h•e•r•r•y🍒

C•h•e•r•r•y🍒

303 likes

🖤Wet’n’wild X My melody & Kuromi💖
Of course I just had to grab a few things ! So cute #makeup #SANRIO #beauty #beautyfinds
🕷️KosmicBaddie🕷️

🕷️KosmicBaddie🕷️

182 likes

Full face of wet n wild: part 1
full face of wet n wild: part 1✨ #wetnwild #wetnwildmakeup #makeup #makeupchallenge #fullfacemakeup
Hannah Watson

Hannah Watson

52 likes

Wet n Wild Disney Villains Unboxing ✨
This is your sign to finally post that content sitting in your drafts. I unboxed the Wet n Wild Disney Villains collection and it’s honestly one of the prettiest + most detailed PR boxes I’ve ever opened. The shadows, the lipsticks, the glosses, the packaging, everything. My full YouTube video is u
Alexandra M Rojas

Alexandra M Rojas

46 likes

Wet n Wild Hello Kitty 50th Anniversary Collab
I searched high and low for this collection and I finally found it at Ulta. I’m in love with every piece of this! Wet n Wild and Hello Kitty are my faves. To have them both together is dreamy. I knew I had to find and have it. #hello kitty #wetnwild #makeup #collab #ultarecommendations
EternalWomenInc

EternalWomenInc

86 likes

New! Wet n wild!
I was shopping at Walmart today and found all of these new products from wet and wild beauty. I love the lip gloss, combos what are you guys think about the oils #beautyfavorites #lemon8challenge #beautyfinds #walmartfinds #lipcombo
Valleymom | SAHM

Valleymom | SAHM

707 likes

A retail display stand showcasing a cosmetic collection featuring various cartoon characters. The stand is blue and yellow, filled with packaged makeup items like lip products and sponges.
A close-up of a packaged lip mask from a cosmetic collection. The pink and yellow packaging features cartoon jellyfish designs, with text indicating it's a lip mask.
Two packaged cosmetic sponges, each shaped like a pink cartoon character, displayed on a retail shelf. A price tag is visible below the products.
Wet N Wild x SpongeBob Collab 🍍 🧽
RUN to your local Walmart ! There’s so much more to choose from. 😍 #wetnwildmusthaves #makeup #walmartfinds #beautyfinds #fyp
Pretty Little Pink

Pretty Little Pink

616 likes

Absolutely obsessed with this wet n wild PR box
#halloween2024 #lemon8contest
Emma McGhee

Emma McGhee

147 likes

hello kitty x wet n’ wild !
this collection is sooo cute and came with so many different items! 💞 did you get any items from the collection? #hello kitty #wet & wild
candice 💌

candice 💌

23 likes

Carebears X Wet n Wild
okay this collab was so cute!! i think it cost like 60-70 dollars but it comes with a ton of product, and the packaging is super cute as well, i absolutely love it and haven’t got the chance to test out most of the products!! #carebears #makeupforbeginner #makeuptips #makeup #wetnwild #
Aleea🩷

Aleea🩷

40 likes

A collection of various makeup products, including foundation, an eyeshadow palette, contour palette, mascaras, and eyeliners, arranged on a white surface. Jewelry and flowers are visible in the background, with text overlay 'Wet n Wild favs'.
A hand holds a bottle of liquid foundation with a 'NEW' sticker, featuring a light beige shade. The product is labeled 'photofocus FOUNDATION FOND DE TEINT DEWY LUMINEUX'. A clear jewelry stand is in the background.
A hand holds a circular contour palette with two shades, a light beige and a brown. The product is labeled 'megaglo CONTOUR PALETTE PALETTE CONTOUR'. A jewelry stand is visible in the background.
Cheapest drugstore brand Wet n wild
#wetnwild #drugstoremakeup #CheapButGood #wet n wild beauty #wet n wild mega slicks #Lemon8Diary #beautyfinds #makeup #cvs give recommendations!!!!
Mariyahhh

Mariyahhh

51 likes

Wet n wild beauty x spongebob squarepants
SpongeBob collection #wetnwildbeauty #spongebob #viral #viralvideo #fyp
Glambyclarissa_

Glambyclarissa_

648 likes

Two character-themed lip gloss keychains, one in purple packaging and one in pink packaging, are displayed on a store shelf.
Character-themed lip balms in pink and purple packaging, alongside a pink character-themed eyeliner set, are shown on a store display.
Two character-themed lip liners, one in purple packaging and one in pink packaging, are displayed vertically on a store rack.
my melody x kuromi 🖤 wet n wild makeup finds🎀
finally found the wet n wild kuromi and my melody makeup line! i picked up the my melody gel glitter, lip mask, and lip gloss! kuromi is my vibe in terms of gothic grunge but pink is my favorite color 🤭 #mymelody #kuromi #wetnwildbeauty #walmartfinds #makeup
sage moss🧸

sage moss🧸

95 likes

WET N WILd Alice in wonderland PR Box At Burligton
Hii Girlys I found The Alice and wonderland PR Box at burligton for 29.99 and retails in amazon at 62$
Gabriela Tanco

Gabriela Tanco

19 likes

Wet n wild x SpongeBob 🫧
#wetnwildspongebob #keychain #lipgloss #Lemon8Diary
leahmariashops

leahmariashops

296 likes

Wet n WildxHello Kitty 🎀🥹😱
Yall these are soooooo adorable!!! #makeup #hello kitty #letschat #giftideas #beauty
Morgan 🎀✨

Morgan 🎀✨

461 likes

A flat lay showcasing the wet n wild x Spongebob makeup collection, including bronzing drops, cooling setting powder, lip oil, eyeliner, powder puff, and glitter stick, on a gray background.
A close-up of the wet n wild Spongebob 'Always Sunny in Bikini Bottom Bronzing Drops' in its blue and yellow packaging, featuring Spongebob and Patrick, next to a Spongebob cutout.
The wet n wild Spongebob 'Seas the Day Cooling Setting Powder' in its blue packaging, adorned with a jellyfish and Spongebob character.
wet n wild x spongebob collection
who lives in a glam bag under the sea? 🌊🍍 #wetnwildbeauty #spongebobcollection #makeup #newdrugstoremakeup
jaz

jaz

155 likes

An aerial view of a crowded wave pool at Wet N Wild Emerald Point waterpark under a bright blue sky. Many people are swimming and enjoying the water, with the park's name overlaid in yellow text.
An elevated view of Wet N Wild Emerald Point waterpark, showing multiple blue pools, white water slides, a stone bridge, and lush green trees under an overcast sky.
Three people are seen sliding down a multi-lane orange and blue mat slide at Wet N Wild Emerald Point, splashing water as they descend into a pool area.
Wet N Wild Emerald Point
I still haven’t been to Wet N Wild Emerald Point!! I need to plan a trip to Greensboro, NC asap #waterpark #shareyourthoughts #Lemon8 #lemon8creator #wetnwild #emeraldpoint #summeractivities #northcarolina #nc #greensboronc
Harlee

Harlee

5 likes

See more