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Lucy Lu
Lucy Lu

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A vibrant blue and yellow exhibition booth for "SQUAREPALS CozyWorld" at CBME Shanghai, featuring numerous plush toys and interactive displays. Visitors are seen exploring the booth, which includes a sign with a playful phrase.
A young woman in a dark uniform stands in front of a colorful photo wall made entirely of small, square-shaped plush toys. She holds a small gift and makes a peace sign, posing at the "SquarePals" booth.
A young woman with pigtails, dressed in a dark uniform, stands with her back to the camera, admiring the vibrant wall of countless small, square-shaped plush toys at the exhibition.
A young woman in a white shirt and dark skirt poses in front of the extensive photo wall covered with colorful, square-shaped plush toys. She holds two of the plush toys up near her face.
A young woman in a white shirt and dark skirt stands sideways, gently touching one of the many colorful, square-shaped plush toys that form the unique photo wall at the event.
A young woman in a dark off-shoulder top stands before the colorful wall of square plush toys. Her shirt features a partial quote, and she gestures with one hand, engaging with the unique backdrop.
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A Heartfelt Thank You from CBME Shanghai

CBME Shanghai has officially wrapped up!

We created a special SquarePals photo wall, and it turned out to be a major hit.

Thank you to everyone who stopped by — your support means the world to us!#toy #cozyworld #squarepals #baby #Shanghai

2025/7/22 Edited to

... Read moreIt's been a few days since CBME Shanghai wrapped up, and I'm still buzzing from all the excitement, especially around our SquarePals CozyWorld booth! For those of you who couldn't make it, or perhaps are just discovering what SquarePals are all about, let me give you a little peek behind the scenes and share why this event was so special. Our mission with SquarePals has always been to create a 'CozyWorld' – a place of comfort, joy, and imaginative play, especially for babies and young children (and even adults who need a dose of cute!). These aren't just any plush toys; each SquarePal is designed with soft, tactile textures and vibrant colors, making them perfect companions for little ones as they explore the world. We believe in toys that spark creativity and provide a sense of security, and that's precisely what our SquarePals aim to do. At CBME Shanghai, we really wanted to bring the 'CozyWorld' to life, and I think we totally nailed it with our photo wall! Imagine walking into our vibrant blue and yellow exhibition booth, and suddenly you're surrounded by countless small, square-shaped plush toys, forming an incredible, interactive backdrop. It wasn't just a display; it was an experience! Seeing visitors, from excited parents to curious kids, interact with the wall was truly heartwarming. People were posing with their favorite SquarePals, taking photos, and just genuinely enjoying the playful atmosphere. We even had interactive displays where families could learn more about the unique stories behind each SquarePal character. One of the biggest highlights was watching everyone light up as they picked out their favorite colorful SquarePals. It wasn't just about the toys; it was about the shared smiles, the laughter, and the memories being made right there at our booth. The energy was electric, and it really felt like we were creating a little corner of joy amidst the bustling exhibition. Many visitors mentioned how much they appreciated the quality and the adorable designs, and seeing them leave with a smile (and often, a SquarePal!) was the best reward. So, if you're wondering where you can bring some of that 'CozyWorld' magic into your own home, keep an eye out! We're always working on new ways to share SquarePals with more families. Whether it's through upcoming online releases or future events, our goal is to continue spreading comfort and joy, one adorable plush toy at a time. Thank you again for all the incredible support at CBME Shanghai – it truly inspires us to keep dreaming up new adventures for our little SquarePals!