Kimchi is at Fred neyers

Okay, so I have to share my latest discovery! I was just doing my regular shopping at Fred Meyer, and right there, in the beauty aisle, I spotted it: a full display of KimChi Chic Beauty! Seriously, I almost walked past, but the vibrant pink and pastel packaging totally caught my eye. For a second, I had to double-take, thinking, 'Wait, is this the Kimchi?' And yes, it is – the amazing makeup brand by drag superstar Kim Chi, not the delicious fermented cabbage, though Fred Meyer probably has that too in the grocery section! This is such a game-changer for beauty lovers, making high-quality, expressive makeup so much more accessible. I've always wanted to try more from this brand, and seeing it so accessible at my local Fred Meyer was a pleasant surprise. The display was packed with so many goodies. I saw gorgeous eyeshadow palettes with incredible color stories, shimmery and matte liquid liners in every shade imaginable, and a fantastic range of lip products, from glosses to matte lipsticks. It felt like walking into a specialty beauty store, but right in my neighborhood supermarket! The aesthetic of the products, with their playful designs and bold colors, really stands out. It's clear that the brand is all about empowering self-expression and having fun with makeup. I ended up grabbing one of their eyeshadow palettes – the colors were just too stunning to resist, featuring a mix of highly pigmented mattes and dazzling shimmers – and a new vibrant liquid liner in a brilliant blue shade. The quality is seriously impressive for the price point. The shadows are super pigmented and blend like a dream, with minimal fallout, and the liner goes on so smoothly without smudging, lasting all day without fading. It’s perfect for creating those bold, expressive looks that Kim Chi herself is known for, whether you're going for a subtle everyday glow or a dramatic evening statement. Beyond just the products themselves, finding a brand like KimChi Chic Beauty at Fred Meyer also speaks to the broader trend of mainstream retailers embracing more diverse and inclusive beauty brands. It's exciting to see such a vibrant, queer-owned brand getting this kind of visibility. For anyone looking to refresh their makeup bag or simply explore new options, this line offers a fantastic blend of fun, performance, and affordability. You can easily build a complete look just from their offerings at Fred Meyer. Honestly, if you're a fan of high-quality, fun, and affordable makeup, you absolutely need to check out the KimChi Chic Beauty section at Fred Meyer next time you're there. It's a treasure trove of vibrant makeup essentials. I'm already planning my next trip back to pick up more lip products, maybe one of their highlighters too! It's so convenient to be able to grab my groceries and stock up on my favorite beauty items all in one go. Plus, it's a great way to support a brand that champions creativity and inclusivity. Have any of you found this yet? What are your must-have items from the brand? Let me know in the comments! It's always great to hear about others' experiences and recommendations.