From my experience, one of the most important things for smaller creators is to understand that follower count isn’t the only factor brands consider. Many brands highly value authentic engagement and how well you connect with your audience. For example, when you create genuine, relatable video content showcasing products—whether it's makeup like NYX lip products or fashion accessories—your followers see that authenticity, which builds trust. I once pivoted my approach after realizing some brands didn’t respond to me just based on numbers. Instead, I started tailoring videos specifically for brands I genuinely liked and wanted to work with. That authentic passion shines through and often results in better success securing deals. Also, some brands prefer working with micro-influencers because they can target a niche audience more effectively, and it’s a more cost-efficient marketing strategy than large campaigns. Don’t be discouraged if some brands don’t reply initially. It’s key to keep showing up consistently and reaching out to companies that align with your style and values. Utilize platforms like TikTok to research and find brands that actively collaborate with smaller creators. Making videos that highlight real product use and your personal experience can convert views into sales because your audience trusts your honest opinions. Remember, brand collaborations are not just about flashy posts but about creating awareness and inspiring your audience authentically. Small creators have the unique advantage of building close connections with their followers, which brands know can translate into genuine interest and purchases. Keep creating, engage with your community regularly, and stay persistent—you are absolutely unstoppable when you authentically represent yourself and your favorite products.