I made 2.3k at the Westerville Music & Arts Festival.
Artists are too weird about talking hard numbers when it comes to sales. We need to change that. I’ll be sharing my earnings at every in person sales even I participate this year. I encourage you to do the same.
Westerville Music & Arts Festival official review: 6/10
Worst festival I’ve ever done income wise. While I blame the weather mostly I feel like the Westerville festival has been declining in recent years.
leave a comment if you want an in depth review.
As an artist who has participated in several festivals, I completely understand the hesitation around discussing exact sales numbers. However, sharing these details can really help others set realistic expectations and improve their strategies. For instance, at the Westerville Music & Arts Festival, weather conditions played a huge role in dampening crowds, which naturally affected sales. I’ve noticed that outdoor events are always at the mercy of unpredictable elements, so having backup plans or diverse income streams like online sales can make a big difference. Another factor impacting festival earnings is the event's popularity and foot traffic, which seems to have declined recently at Westerville. This decline isn’t uncommon—many regional fairs face competition from bigger, more marketed festivals nearby. From my experience, festivals with robust promotion and engaged audiences tend to offer better sales opportunities. Connecting with local communities on social media platforms like TikTok also helps build a following before the event, as I often share my process and setup, which draws interested buyers. For artists specializing in niche crafts, such as bird painting, it’s crucial to highlight your unique style and story. Visitors are more inclined to purchase when they feel a connection to the creator’s journey and craftsmanship. Displaying clear price tags, sharing your artistic process verbally or through signage, and offering small interactive experiences can boost engagement and sales. Ultimately, documenting and sharing your festival experiences—including both successes and challenges—can create a supportive network among artists. Transparency around earnings demystifies what to expect and equips others to make better decisions about where and how to showcase their work. If you’re considering participating in local art events, I highly recommend tracking your outcomes and openly exchanging insights with fellow creatives. This collective knowledge benefits the community and promotes sustainable artistry.