I hear this one a lot and I want to respond to it honestly because I think too busy is sometimes true and sometimes a story we tell ourselves and it is worth figuring out which one it is.
Here is my actual situation. I clock into a full time graphic design job at 8am and I clock out at 5pm. I have two teenage daughters. I have a real life with real responsibilities that do not pause for anything.
And I am building something real from my phone in the margins of that life.
Not because I have extra time that other women do not have. Because I stopped treating the small pockets of time I already had as throwaway time and started using them intentionally.
My lunch hour. The 20 minutes after I clock out before dinner. The evenings when I am winding down anyway. None of those felt like enough time when I thought about them individually. Together they are more than enough to build something consistently.
Too busy is sometimes real. If every pocket of your day is genuinely accounted for and non negotiable then yes, the timing might not be right.
But if too busy means I cannot find a perfect uninterrupted block of hours, that is a different problem with a different solution.
Comment BUSY and let's have an honest conversation about what this actually looks like day to day 🙌
As a working mom myself, I completely relate to the feeling of being overwhelmed by a full schedule and family responsibilities. What helped me shift my perspective was realizing that progress doesn't have to come from large, uninterrupted blocks of time. Instead, I began to cherish and leverage those small fragments of time throughout my day—like a quick coffee break, the few minutes waiting in the carpool line, or even the moments before bed. This approach requires intentionality and planning. I started by setting clear, achievable goals for these micro-sessions, whether it was brainstorming ideas, answering emails, or learning a new skill through short online videos. Over weeks and months, these snippets accumulated and led to real, tangible outcomes. It's important to identify which activities work best in these limited timeframes and which require more focused attention. I found that creative or strategic thinking often needed larger blocks, so I scheduled those during weekends or days off. For everything else, the small windows in my daily routine became invaluable. I also recommend tracking how you spend your day—it reveals surprising time wasters and hidden opportunities. Once you commit to using time intentionally, the 'too busy' excuse loses its hold because you realize that small, consistent effort is powerful. Remember, this isn’t about perfect productivity but about consistent, manageable progress aligned with your life’s realities. To anyone feeling stuck, start by reclaiming just 10–15 minutes and see the difference it makes. You might be amazed at how much you can build from the margins of a busy life.