Today is not just any gameday … 💜 If you look down at the field today you will see cleats and boots painted to represent and bring awareness to many difference causes across the Dallas Cowboys Family.
I am so honored that I get to represent the @alzassociation for my 4th year, bringing awareness to the different types of Dementia that have affected my family as well as millions of others.
If you feel called in any way to donate —> I am running a fundraiser directly through the post on my Instagram as well as through my sister and I’s boutique @joeylynnboutique ! Our entire store is up to 50% off from now - until the new year and the profits from EVERY SALE will be donated directly to put an end to Alzheimer’s.
We are so thankful for our community and those who continue to fight with us. One day, we WILL find a cure 💜
The Dallas Cowboys' 'MyCause' game is a unique event where players wear cleats and boots painted to raise awareness for important causes, emphasizing the team's commitment to social impact beyond the field. This year, special attention is given to Alzheimer's disease and Lewy Body Dementia—two devastating health conditions that affect millions worldwide and deeply impact families. Alzheimer's disease, a progressive brain disorder, leads to memory loss and cognitive decline, profoundly affecting individuals and their loved ones. Lewy Body Dementia is another common type of dementia, characterized by symptoms that overlap with Alzheimer’s but also include movement difficulties and visual hallucinations. Awareness and support for these conditions are critical, as current research strives toward early diagnosis, improved care, and ultimately, a cure. The participant highlighted in this awareness campaign represents the Alzheimer’s Association for the fourth consecutive year, underscoring a personal connection to these diseases. Fundraising efforts are integrated with the community through JoeyLynnBoutique, where a significant portion of profits—from a store-wide sale lasting until the new year—are donated to Alzheimer’s research and support services. This offers a meaningful way for community members and fans to contribute by shopping and spreading awareness simultaneously. Community involvement plays an essential role in these initiatives, as fighting dementia requires widespread support, education, and resources. Events like the 'MyCause' game help ensure that awareness reaches diverse audiences while encouraging participation and donations. For those interested in joining the cause, following social media channels such as Instagram and visiting websites like joelylnnboutique.com provide accessible platforms to contribute and stay informed. Together, these efforts aim to strengthen the community's voice in the fight against dementia, supporting affected families and fueling research progress. The hope and determination expressed, "One day, we WILL find a cure 💜," reflect a powerful commitment to ending Alzheimer’s and related diseases for future generations.
