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Birth of cosmetics brand ifoo that brings confidence and happiness to me /

I was invited to participate in the event of "ifoo" which will be released from Thursday, April 23, 2026.

First let me say...

The cosmetics of the new brand, Ifuu, are like Japanese food.

Now that kawaii tends to be the main thing, it's not just that, it's a tasteful... cosmetics with depth.

This brand is produced by hair and makeup artist Keiko Chikira ✨

Speaking of Chikira-san, she is famous for "makeup that brings out the charm of the person and brings happiness."

When I myself buy a select item of Mr. Senkira that I saw in a magazine, I often thought, "That!? It feels better than usual!" or "After all, I use this well."

From that, I was really looking forward to it 😍✨

The moment you go to the venue, well, it seems to be wrapped in kindness and beauty.

I want to be reborn in the next life, Erika Mori x Lavender color world view makes me dream.

Try to touch more cosmetics...

More than I imagined... exquisite.

The depth of depth that overturns my common sense and can enjoy addition and subtraction.

The first thing that surprised me was,

Ifufix Foundation (3 colors)

Stick = cover power, but it tends to be unnatural... I thought, but this is really thin. Moreover, it is not sticky ✨

Apply foundation to cover the unevenness of the pores for a transparent finish.

When Chikira produced the brand, he longed for a stick foundation that can make beautiful skin easily, so this foundation was born.

Since it was difficult to use it for repairing,

I decided to carry... ✨

And then.

Ifuu Skin Hug Cheek (3 colors)

Personally, I love... ✨

I thought it was a powder, but it has a slightly soft and thin texture.

Elegant pearls make your skin look clean 😍

With this thin look, you can also use brown blushes that you don't like.

Even if you use it as an eye shadow, it will definitely look good ✨

Also,

IFUUI Harmony Palette (2 colors)

As an eyeshadow geek, this is a gem that almost brought tears to my eyes.

because...

The highlight color on the upper left is a moist cream with delicate pearls. Using it as a base improves the color development, and it is also a great choice for highlighting your face.

In addition, glitter is multicolored and familiar to the skin

Color scheme like Depacos.

I felt that Chikira-san's cosmetics can be used without neglecting personal colors.

I want to talk about it because it's still too nice, but that's another time.

Ifuu's cosmetics are cute and excellent, but the price is really kind ✨😍

Foundation costs 3300 yen. Eyeshadow costs less than 3000 yen!!

Please definitely buy it 👍

Detailed review later.

Please save it until then and look forward to it ✨💓

4/12 Edited to

... Read more私も最近、『ifoo(イフウ)』のコスメを実際に使ってみて、その奥深さに驚きました。スティックタイプのフィックスファンデーションは、カバー力がありながらも厚塗り感がなく、肌に自然な透明感を与えてくれます。特に気に入っているのは、持ち歩いて気になった時にサッとお直しができて、よれにくい点です。 さらに、スキンハグチークのむっちりした質感は、ほんのり色づきながらも肌を美しく見せてくれて、普段ブラウン系チークが苦手だった私も使いこなせるのが嬉しいです。アイシャドウとしても活用できるので、あえてブラウン以外の色と合わせてメイクの幅を広げています。 アイハーモニーパレットも多色のラメとパールが肌になじみやすく、パーソナルカラーを気にせず使えるのがかなり重宝しています。ベースのクリームのハイライトは控えめながらも顔全体の明るさや立体感を引き出し、普段のメイクがワンランクアップしました。 名だたるヘア&メイクアップアーティスト千吉良恵子さんがプロデュースされているのも納得の、使うたびに幸せな気持ちになれるブランドです。価格設定もお手頃なので、コスメ探しに迷っている方はぜひトライしてほしいです。イベントで感じた「日本食のような味わい深さ」という表現がぴったりで、毎日のメイクが楽しくなる新たな発見がたくさんありますよ! 発売開始の2026年4月23日以降は店頭やオンラインからも手軽に手に入るのも嬉しいポイント。私もこれからもリピートし続ける予定なので、詳しい使用感やアレンジ方法などまたシェアしていきたいと思います。