sums it up perfectly

Many people struggle with cravings for junk food, especially when they start a new diet. This phenomenon is linked to the psychological concept of reactance, where the perceived restriction leads to increased desire for forbidden items. To combat these cravings, it’s essential to adopt a balanced approach to eating. Instead of labeling foods as 'good' or 'bad,' practice intuitive eating. This means listening to your body’s hunger signals and allowing yourself to enjoy your favorite foods occasionally without guilt. Experiment with mindful eating practices—focus on your meal without distractions, savor each bite, and appreciate the flavors. Also, consider keeping healthy snacks on hand to satisfy sudden cravings without derailing your diet. Engaging in regular physical activity can also positively influence your mood and reduce the frequency of cravings. Ultimately, embracing a sustainable lifestyle focused on balance rather than restriction can lead to a healthier relationship with food.