Black Owned/founded beauty brands to support

2025/2/17 Edited to

... Read moreThis Black History Month, honoring black-owned beauty brands is more important than ever. Not only do these brands provide quality products, but they also reflect diverse beauty ideals and values. Brands such as FENTYSKIN and Danessa Myricks stand out for their commitment to inclusivity, catering to a wide range of skin tones and types. FENTYSKIN offers a variety of skincare products designed to promote healthy, glowing skin for all. Their iconic line includes moisturizers and serums that are suitable for diverse skin types, emphasizing the importance of representation in the beauty industry. Danessa Myricks Beauty specializes in products that celebrate individuality and creativity, allowing users to express themselves through makeup. Known for their innovative formulations, they ensure that every consumer can find something that suits their unique style. Ami Cole focuses on providing solutions for deeper skin tones, addressing common concerns such as uneven skin tone and textural issues with their effective range. As the beauty landscape evolves, supporting such brands not only promotes diversity but also encourages a shift towards a more inclusive industry. By choosing to explore and purchase from these black-owned brands, you're not just enhancing your beauty routine; you're supporting a movement towards greater equality and representation in the beauty sphere.

Related posts

BLACK OWNED & FOUNDED BEAUTY AT NORDSTROM
Many may not know about their favorite brands being offered at major retailers, like Nordstrom. So, I wanted to highlight Black owned & founded Beauty brands for more avenues to support, especially if you’re a Nordy Club member! Should I do clothing next?! #blackownedbeauty #makeup #Fra
MicheleJenae

MicheleJenae

755 likes

BHM- Black Owned & Collaborated Fragrance Brands
Brands Mentioned: Mysa Fragrance Haus JustB Perfumes The Taliafero Zavies Brown Girl Jane Maison de DARIUS Chanceux Daukens Arome Co. Navitus x AI The Great Bella Aura x Funmi Monet *All Brands are searchable via Google for official websites and shop merchants/apps. #blackownedp
MicheleJenae

MicheleJenae

13.3K likes

Luxury Black Owned Scents You Need to Try 🤎✨
Baby, black owned fragrance houses do not come to play! 👏🏾 It’s a whole luxury experience and my collection proves it. From FORVR Mood to Brown Girl Jane, Octavia Morgan, European Perfumes, Aspiring Aromas, Tab & Chance and Canvas Beauty…this lineup is luxury, depth, and performance. Sweet g
Jecenia Monique

Jecenia Monique

1719 likes

Black Owned Brands
It’s Black Owned Fragrance Week! Sharing some is the black brands I have in my collection. #blackownedperfume #scentgamestrong #fragrancecommunity #perfumecontentcreator #perfumecollector
RM Johnson

RM Johnson

3232 likes

Up & Coming Clean Beauty Brands to Keep on Your Radar 🍋🌸✨
Lately I’ve been loving discovering smaller clean beauty brands that are doing things a little differently — prioritizing thoughtful ingredients, transparency, and sustainability while still creating products that feel beautiful to use every day. As part of my Spring Feature series, I wanted to hig
holistic.home.and.hearth

holistic.home.and.hearth

1 like

Black Owned Fragrances
Brands mentioned: MMASI Exaltè Beyoncé Daukens Arome Renewed Scents Mysa Fragrance Haus Brown Girl Jane Pink Mahogany The Scent Bae Brown Sugar Babd #blackownedbusiness #blackowned #perfume #fragrance #blackownedperfume #perfumerecommendations #fragrancerecommendations
Makila

Makila

5849 likes

Black Owned Beauty Brands at Sephora & Ulta
What black owned brands have you spotted in @sephora & @Ulta Beauty ? @PATTERN Beauty @Fenty Beauty @DanessaMyricksBeauty @WYN BEAUTY @Fashion Fair @Donna’s Recipe @tginatural @Juvia’s Place @OUI the People @FORVR Mood @Ami Colé @Shani Darden #blackownedbusiness
ScentQueenDivaZ

ScentQueenDivaZ

2223 likes

Fully Black-Owned Lipstick & Lip Oil Brands
💄 100% Black-Owned Lipstick Brands You Need to Know When it comes to beauty, supporting fully Black-owned brands means uplifting founders who built their companies from the ground up with full ownership and vision. These lipstick and lip oil lines don’t just deliver quality, they celebrate inclu
ElevatedByShell

ElevatedByShell

96 likes

Support Black Owned Perfume & Body Care brands
Have you supported a Black owned business yet ? ❤️🖤💚 . . . #blackownedbusiness #fragrance #blackowned #lemon8community #blackhistorymonth #productrecommendations #fragrancerecommendations #perfume #bodycare #perfumes @chanceuxparfum @renewedscents @lormvily @sho
Joyyunspeakable

Joyyunspeakable

486 likes

Black Owned Makeup Brands🫶
Juvia’s Place, Mented Cosmetics, and Danessa Myricks Beauty are three prominent Black-owned makeup brands celebrated for their inclusivity and high-quality products. Juvia’s Place was founded by Nigerian-born Chichi Eburu, who sought to create a brand that celebrates African culture and provides
ElevatedByShell

ElevatedByShell

2213 likes

Black Owned Fragrance Week
What would you gift your friends? Cousins? Sisters? For Galentine’s day? It’s Black Owned Fragrance Week so of course I had to drop some recommendations of some of my favorite scents from Black owned brands . what would you recommend? #blackownedperfume #blackownedbusiness #blackhistorym
Britt

Britt

1114 likes

Black owned hair care that is actually black owned
This is my holy trinity of hair care lol. And yess all of these brands are actually black owned and black founded. #blackownedhaircare #blackhaircareproducts #blackownedhaircarebrand #naturalhairproducts #blackgirlhairproducts
♈︎𝔯𝔦𝔢𝔰

♈︎𝔯𝔦𝔢𝔰

820 likes

Black Luxury Brands for the Girls 🫶🏽💅🏽💗☕️
If you keep up with the ATL / NYC vlogger girls, you know that these 3 brands come up often! The reason I consider them more of a luxury than their non black counterparts is because of the true essence behind the launch and growth of their brands. Luxury is coming from nothing and building th
natasha

natasha

3774 likes

🖤 The Ultimate List of Black-Owned Perfume Brands
🖤 The Ultimate List of Black-Owned Perfume Brands 1. Forvr Mood (Jackie Aina) Luxurious, playful, and mood driven fragrances with chic packaging. 2. Brown Girl Jane Created by three Black women famed for their mood-enhancing blends like Lamu and Dawn. 3. Kimberly New York Modern,
ElevatedByShell

ElevatedByShell

1266 likes

BLACK OWNED BUSINESSES
Both Sistabag and D’IYANU are Black-owned brands that celebrate African heritage through their products. Sistabag: Founded by Nigerian American Michelle in Boulder, Colorado, Sistabag began with handmade leather bags crafted in her garage. Each piece reflects her admiration for African heritage
ElevatedByShell

ElevatedByShell

1426 likes

Black owned hair brands inside Ulta
I haven’t stopped into Ulta in a minute, so u decided to stop in and grab a few things. It always makes me feel so good to see more and more black owned brands inside these retail stores. And since not everyone might know about them, I decided to share them here 1; melanin haircare- this brand s
ShamBeauty&BookFavs

ShamBeauty&BookFavs

442 likes

BHM- Black Owned Beauty Brands
These brands are available at Sephora/Ulta and their own websites. 💌 Brand: Danessa Myricks Beauty Fenty Beauty Pat McGrath Labs Ami Cole Topicals Mielle & The Mane Choice are acquired and drugstore Ancient Cosmetics Coloured Raine (discontinued) Brown Sugar Babe Canvas Beauty Ment
MicheleJenae

MicheleJenae

2420 likes

21 BLACK OWNED MAKEUP BRANDS
When you choose Black-owned makeup brands, you're empowering stories, dreams, and diversity. #beauty #makeup #blackowned #fyp #trendy
Lexi Renae | ✨Barbie ✨

Lexi Renae | ✨Barbie ✨

784 likes

Black owned Fragrance Week
Glad to support these amazing black owned brands! #blackownedperfume #bofw2026 #supportblackbusinesses #blackownedperfume #blackownedfragranceweek
Erica McClain

Erica McClain

902 likes

Black owned makeup in my collection
✨ Black History Month | Black-Owned Beauty ✨ A FULL face of Black-owned makeup 🖤🤎 For Black History Month, I’m intentionally supporting and spotlighting Black-owned beauty brands — because Black excellence deserves to be celebrated and supported every day. This entire makeup look is created
AdrianneMG

AdrianneMG

102 likes

Woman Owned Beauty Brands
#womanownedbrands #beautyfinds #lemon8beauty #womanownedbeauty #haircare #makeup #skincare #fragrances #beauty You may have known some of these already, but hopefully I also introduced you to some new brands. Just as the title says, these are all brands that were founde
Meaninginmakeup

Meaninginmakeup

43 likes

Black-owned Brands for Your Next Vacy
Show up to your next getaway in style 😏 I rounded up my go-to Black-owned brands for you - from swimsuits to statement jewelry ❤️ Whether you're headed to the Caribbean or Africa rooftop staycation, these brands NEVER miss #blackowned #blacktravelcreative #resortwear #swimsuit #vacat
Kendra | Travel, Food, & Livin

Kendra | Travel, Food, & Livin

113 likes

✨ 12 of My Favorite Black-Owned Perfume Brands ✨
12 Black-owned perfume brands that deserve a permanent spot in your collection. Excellence, artistry, and scent stories that linger. 🤎✨ • Savior Faire • Maison Yusuf • FORVR Mood • Chris Collins • Genre Parfums • Harlem Perfume Co • Octavia Morgan • House of Iyrah • Zernell Gillie • Bro
Crystal Bradley, NP

Crystal Bradley, NP

213 likes

Black owned perfume
Part 3 of 4 ✨ Black Owned Brand Series | Perfume Edition Celebrating 7 Black-owned fragrance houses that deserve ALL the spotlight 👏🏾 From sweet and flirty to bold and intoxicating… these scents are giving luxury, depth, and main character energy. ✨ Fenty EDP – warm, spicy, sensual confidence
AdrianneMG

AdrianneMG

208 likes

SEPHORA Black Owned Beauty Finds (BHM Edition 🖤🤎)
Spotlight: Black Owned Beauty Brands (Sephora Edition) In honor of black history month I wanted to highlight #blackownedbeauty brands from Sephora. That I have and recommend. 🤎 - Topicals: Faded Serum. Funny enough, when I first purchased the mini, I couldn’t decide if I liked the produ
K X A N A

K X A N A

1057 likes

I would never try this brand ever again….
STOP SCROLLING AND LET ME PUT YOU ON to skincare made for melanated skin 💖 All February long I’m intentionally highlighting and promoting Black-owned businesses, and next up is @officialluxebloombeauty 🌸 ✨ Founded by nurse and cosmetologist Shantrell Alridge, Luxe Bloom Beauty is a luxury ski
ReviewsByTianni

ReviewsByTianni

8 likes

BHM- Black -Owned & Collaborated Fragrances ‘25
Lafay Luxe Renewed Scents City Rhythm Fragrance Bar Just B Perfumes Uncovered Beauty @Gourmandbeauty x @jadealycebod Pêche Délicieuse FORVR MOOD Genre Parfums Honorable Mention: Pink Mahogany (I just couldn’t find it 😅) *All Brands are Searchable via Google for respective merchan
MicheleJenae

MicheleJenae

1222 likes

More Jewish founded brands, but this time in target! Also, if you are thinking of commenting that you want to not buy this stuff because it is Jewish owned; delete TikTok because it is also now Jewish owned, and you are already supporting Jewish own brands just by finishing reading this caption !
Dana yazdi

Dana yazdi

374 likes

100% Black-Owned Hair Brands You Can Shop Now ✊🏾✨
100% Black-Owned Hair Brands You Can Shop Now ✊🏾✨ (no big-conglomerate brands on this list) Put your coins where the culture is. These founders built lines that actually get textured hair from coils to waves without compromising on ingredients or integrity. Save this, share it, and tag a frie
ElevatedByShell

ElevatedByShell

599 likes

Top 6 Jewish founded beauty brands
I have a list of 400!! This list is truly never ending!! #jewish #jewishfounded #glossier #bobbibrown #revlon @Glossier @Revlon Cosmetics @Bobbi Brown @Natasha Denona @OPI
Dana yazdi

Dana yazdi

55 likes

Black Owned Fragrances
Black Owned Fragrance Week is from Feb 1st - Feb 7th - here’s my tray 🤎 what are some of your favorite Black Owned fragrance brands or scents? 👀 #perfume #fragrancecollection #perfumecollection #perfumetray #blackownedperfume
LeParfumDeFleur

LeParfumDeFleur

52 likes

8 Black Owned Fragrances To Try
Hey everyone! It’s been a little bit but I’m back. In honor of black history month here are 8 great fragrances from black fragrance brands. The only masculine targeted fragrance is Ovation for men but the rest are unisex marketed. Support indie brands!!! Fragrances Mentioned Chris Collins Afri
Justin Thomas

Justin Thomas

403 likes

Black Owned Makeup Products 💗🌷
Do a full face with me only using Black Owned Makeup Brands. I definitely feel like I can do more of these! So many products to choose from. 🖤✨ What are some of your favorite black owned makeup products? 💞 topicals Slick Salve fentybeauty Primer & Bronzer patmcgrathreal Concealer &
thelifeeofjb

thelifeeofjb

130 likes

Black owned wash day routine
SEASON FINALE of my Black Owned Series and we’re ending it with the real MVP… WASH DAY 🧖🏾‍♀️🫧 Healthy curls start at the scalp and this combo? Chef’s kiss. 🫧 Shampoo + Conditioner: Donna’s Recipe — ultra moisturizing, slip is insane, leaves my curls soft but still clean. 🥛 Leave-In: The Do
AdrianneMG

AdrianneMG

57 likes

BLACK OWNED Makeup Brands | ULTA
Since it’s Black history month, I wanted to share with you guys my two favorite makeup brands from black owned businesses. Which is Fenty Beauty and Juvia’s Place. Hands down my favorite is Juvia’s place!! Their eyeshadow colors are to DIE FOR and there’s so many creative looks you can make with th
BrendaTrys | Dallas Creator

BrendaTrys | Dallas Creator

597 likes

It’s Black Owned Fragrance Week!
Ursula Yvette

Ursula Yvette

486 likes

Black Owned Hair Products ✨
Here are some notable Black-owned hair care brands that offer a range of products catering to various hair needs: Bask & Lather Co Bask & Lather Co specializes in high-quality, all-natural products aimed at promoting hair growth and addressing hair loss. Their offerings include serums
ElevatedByShell

ElevatedByShell

926 likes

Jewish founded brands ✡️🌟
Sooo excited about Reformation! #jewishownedbusiness #jewish #jewishfounded #reformation #glossier @Glossier @David Yurman @reformation @American Eagle
Dana yazdi

Dana yazdi

114 likes

Black owned makeup brands🫶
In my honest opinion : all the makeup girlies (especially my melanin queens) the best products you can purchase hands down are from “Danessa Myricks”. + Vegan + Black Owned S W I P E & See How Blurring, Smooth, Rich my skin looks! #blackgirlmakeuptips #beautyfinds #beauty #danessam
GinaShortForRegina

GinaShortForRegina

61 likes

support black brands!
happy black history month to everyone w 4 black grandparents hunni! #makeup #fentybeauty #topicalslipbalm #blackhistorymonth #blackoewnedbusiness #blackowned #blackbrands #makeuptutorial #mua #grwm #grwmmakeup #makeuphacks #lipoil #juviasplace #blackgirltiktok
jada

jada

5 likes

V-Day Glam ft . Black- Owned Brands ✊🏾💄 ♥️
Main Brands for this look: Fenty Beauty (complexion & Lip gloss) Danessa Myricks (primer, eyeshadow, cream blush) Pat McGrath (concealer) Juvia’s Place (Powder Blush) #valentinesday #valentinesdaymakeup #makeup #pinkaesthetic #beautyfinds
MicheleJenae

MicheleJenae

31 likes

Why Black-Owned Beauty Brands Truly Matter
🌟 Why Supporting Black-Owned Beauty Brands Truly Matters 🌟 When you buy a product, you’re not just purchasing an item, you’re making a statement. You’re saying this is what I value, this is what I support, this is the future I believe in. That’s why choosing Black-owned businesses is so importan
ElevatedByShell

ElevatedByShell

101 likes

Black owned Brands and the inspos!
🤍I SMELL GOOD🤍 Three words: 🗣️PUT THIS ON‼️🤭Two black owned brands and their inspos! It’s so good I started stuttering. 🥴 Brown Sugar Babe Iconic Top:Passion Fruit, Tonka Bean and Ginger Heart: Apricot, Freesia and Osmanthus Base: Tonka Bean, Sandalwood and Musk Orena Fragrances • Cream
Erica McClain

Erica McClain

15 likes

🛍 CUTE MAKEUP BRANDS FOR YOU! 🫶✨💋🌸
💌 Brands : (More Additional ones included too!) TYS Beauty: A cruelty-free and vegan option that also falls into the category of brands with a cute vibe. Kiramoon: This is a brand that has been mentioned in lists of cute beauty brands, likely due to its aesthetic. R.E.M. Beauty: Founded
How.To.DIVA

How.To.DIVA

413 likes

Jewish owned beauty brands
All amazing!!! #jewishowned #jewishfounded #makeup #jewish #israel @Bobbi Brown @Natasha Denona @Revlon Cosmetics @OPI @Estée Lauder
Dana yazdi

Dana yazdi

1 like

Curly Hair Inspo: Black-owned Products Part 1
This is the first of a four part series to celebrate the strides that black people have made in curly hair care in the last 20 years! We are now in the luxury hair care space and it is amazing! I will be making content solely by black owned brands this month! Starting with @patternbeauty! This
JazzyJ | Curls

JazzyJ | Curls

75 likes

The First Black Woman Owned Perfume Brand In Ulta
This is wonderful to see. I’m always on the hunt for new fragrance brands and today I stumbled upon one I’ve never heard of, Octavia Morgan Los Angeles. I also discovered she’s the FIRST black woman owned fragrance brand to be stocked in Ulta. Finishing black history month strong baby! I need to ch
Justin Thomas

Justin Thomas

150 likes

Many beauty and wellness brands were started by Black founders with powerful visions, but later partnered with or sold stakes to larger corporations. These moves helped expand reach, but also mean that ownership is no longer fully in Black hands. Here are some examples you may recognize: Feature
ElevatedByShell

ElevatedByShell

218 likes

Black Owned Luxury Brands
💌 Brand: @GlamAholic Life United States #luxuryblackgirllifestyle #luxuryblackgirl #blackownedhandbag #glamaholiclifestyle
Teilor Shanae

Teilor Shanae

645 likes

Supporting Fragrance Brands that I Love!
I always try to support brands that I love! Fortunately or unfortunately for some brands I started my own perfume company (Missi's Signature Scents) and I do all of the work myself which makes it extremely difficult to support other brands right now, but I thought World Of Chris Collins deserve
Missi Makeup Lifestyle Beauty

Missi Makeup Lifestyle Beauty

1 like

See more