Hailey Bieber > Kylie Jenner in 2025?
Has Hailey Bieber officially surpassed Kylie Jenner in relevancy? Honestly, I think in terms of business, yes. Kylie Cosmetics hasn’t had a truly viral or trending product since the original lip kits blew up. Meanwhile, Hailey’s Rhode is everywhere, from the Peptide Lip Treatment craze to the whole “glazed donut” skin aesthetic, she’s nailed the viral marketing game.
Kylie still has name recognition, of course, but in terms of buzz and cultural moment? Hailey’s kind of owning it right now.
What do you guys think? Has Hailey actually surpassed Kylie in 2025, or is Kylie still the bigger force overall?
In the evolving world of celebrity brands and beauty trends, the question of who holds more influence between Hailey Bieber and Kylie Jenner is highly topical. Hailey Bieber's brand Rhode has indeed captured significant attention in 2025, particularly with products that align with current skincare crazes such as the Peptide Lip Treatment and the popular "glazed donut" skin aesthetic. These innovations have propelled Rhode into the spotlight more consistently than Kylie Cosmetics has experienced in recent years since their initial lip kit launch. However, it’s important to consider that Kylie Jenner still maintains substantial name recognition and brand loyalty built over the past decade. While Rhode is riding a wave of viral marketing success—bolstered by emergent consumer preferences toward effective and trendy skincare—Kylie Cosmetics remains a household name within beauty communities. The varying metrics of success—brand relevancy, buzz, viral product launches, and business growth—all contribute to the debate. Viral moments like those driven by social media trends and influencer endorsements fuel Rhode's current momentum, indicating a shift in cultural buzz. Meanwhile, Kylie Cosmetics' established presence and past successes cannot be overlooked in assessing overall influence. Consumers today are drawn to authenticity and products that resonate with current beauty ideals, such as radiant, glowing skin and scientifically driven formulations. Hailey Bieber’s ability to tap into these desires with Rhode’s offerings gives her considerable leverage in the market. As a result, many perceive Rhode as more relevant and influential at this point in time. Still, whether this momentum translates into long-term dominance over Kylie Jenner's brand remains to be seen. Ultimately, this competitive dynamic illustrates the fast-changing nature of the beauty industry where innovative marketing and trend alignment can rapidly shift brand power. Fans and consumers continue to watch closely, debating who truly leads in 2025’s beauty and cultural landscape.
Hailey's got the skincare game on lock. ✨ Kylie's still the OG, though. It's tough.