Small Luxury = No need but use

"Maybe luxury is not" having. "

But to "have used."

Many people grew up in an age that was taught

Having = Success

There's a house, there's a car, there's a brand name.

Like life has to "accumulate" something all the time.

But at some point,

He started asking himself...

Something bought.

We "really want it," or we just "want to have it."

-

The world of modern people began to change quietly.

From "Ownership" → "Experience."

We don't want to have everything.

We just want to "have used it in a meaningful moment."

We don't need a camera for hundreds of thousands.

Just having it on a day out with a close friend.

We don't need a projector.

Just opening the movie on a very tired night that day... enough.

We don't need a whole cabinet of brand names.

Just holding it on the day we want to feel good about ourselves... is enough.

-

The rental became a new type of Small Luxury.

It's not just about "saving money."

But it is a lifestyle choice

* Do not carry unused items every day

* Never to commit to something that doesn't matter forever

* Do not buy to "fill something in your heart" and leave it alone.

But choose to "pick it up."

Only when it really means something.

-

The interesting thing is,

People are starting to value "moments" more than "things."

We are not proud to have a lot of things.

But we remember...

How happy we were that day.

When I used it,

-

Small luxury in this day and age is not a lot of money.

But it's to "spend money on the right thing... at the right time," and sometimes

What makes us feel "life is better" may not be what we occupy.

But it's only for a short time that we've used it... intently.

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