Business Statement ✨ compass to tell you what business is for.✅

Doing Business Statement or writing important business messages is not just fancy on the web or posters - it's a "compass" that tells you who your business is, what you live for, where you go, and what you have to hold along the way.

There are four main parts:

✅ 1.Purpose - We were "born for nothing."

Is the answer to the question

"What are we doing this for greater than money?"

Characteristics:

• Emphasize "good impact" on the world / society / group of people

• It's an internal drive, not a numerical target.

Example:

• Patagonia: We're in business to save our home planet.

• Tesla: To accelerate the world's transition to sustainable energy.

• Your Café (hypothetical): To create a space where people have truly connected through a glass of coffee.

✅ 2.Vision - What do we want to see happen in the future?

It's a future image that you "look far away" and want to reach.

Must be inspiring. It's a big picture.

Characteristics:

• It takes 5-10 years or more

• May be number one in the market or change people's livelihoods

Example:

• IKEA: To create a better everyday life for the many peoples.

• Google: To provide access to the world's information in one click.

• Your Online Store: It's a platform that people in Southeast Asia trust to shop for a better life.

✅ 3.Mission - How do we do that "?"

It's an explanation of "what are we going to do every day" to approach the vision.

It's a matter of action today.

Characteristics:

• Clearly who the target audience is.

• What kind of goods / services do you do?

Example:

• Nike: To bring inspiration and innovation to every athlete in the world.

• Starbucks: To inspire and nurture the human spirit - one person, one cup and one neighborhood at a ti.

• Small bakery: We produce fresh pastries every day with safe raw materials to fill our community with a smile.

✅ 4.Core Values - The Core Values We Always Hold On To

It's like a team ethic that determines what we do and don't do.

And used primarily to make decisions at all levels.

Characteristics:

• Short, concise, practical

• About 3-6 items. Not too many.

Example:

• Airbnb:

• Be a Host

• Champion the Mission

• Embrace the Adventure

• New brands may use:

• True to every word

• Pay more attention to quality than quantity

• Always listen to the customer's voice

🎯 4 examples of the hypothetical business "Grow Café."

• Purpose: Create a community where people grow together.

• Vision: It's the number one coffee shop in the minds of the young generation who dream and act.

• Mission: Serving Quality Coffee with Daily Inspirational Atmosphere

• Core Values:

• Grow along the way

• Pay attention to every glass

• Respect all opinions