Social listening. Because your business is not alone.

👂 Social Listening?

Social Listening is the process of "listening to the voices" of people in the online world.

Not only how much he talks about your brand, but how he says it and how he feels about it.

📌 Take a simple example:

Let's say you open a cafe and someone talks about it on Twitter:

• "This coffee is delicious, but the air is hot."

• "The staff speaks very well."

• "Is... the drink too expensive?"

Social Listening will help you keep all these sounds analysed.

Whether watching, cursing, guiding or addicted to a Hashtag.

😡😊 What is Sentiment Analysis?

Sentiment Analysis is an "emotional / emotional analysis" from the messages people say about your brand.

It divides them into three major groups:

Sample mood

😊 Positive (positive) "Very good. Super liked." "Impressive service."

😐 Neutral (in the middle) "Try to eat" "General taste."

😡 Negative (Negative) "Terrible Service," "Super Disappointment"

An AI or text analysis tool will automate the classification at a fast and accurate level.

🛠️ What can I do?

✅ Social Listening allows you to:

• Know how many brands are talked about "and" in what context. "

• Catch a trend or problem that's coming, such as a drama? Is there a viral review?

• Know how competitors are talked about = Get a live comparison

• Find an influencer or user who naturally talks about you.

✅ Sentiment Analysis allows you to:

• Measure the "consumer mood overview" towards a brand.

• Assess new campaigns if feedback is good.

• Separate negative customer voice to hurry to correct in time before escalation

🧠 A simple example:

If you have just released a new product and want to know how people feel:

• Social Listening will pull messages from Facebook, Twitter, Tikis, etc.

• Sentiment Analysis will scan that 70% feel good, 20% passive, 10% complain about price.

🔧 Frequently used tools:

• Free / introductory tools: Google Alerts, Mention, TweetDeck

• Pro / in-depth analysis: Brandwatch, Sprinklr, Meltwater, Hootsuite, Talkwalker

• Thai (some): Wisesight, Mandala Analytics

✨ Social Listening Lesson Summary

Social Listening = Listen to Him How We Are Online

Sentiment Analysis = Listen and interpret how he feels about us.

In an era when brands are not just in-store, but "in the minds of people on the online world."

Who listens well, interprets precisely, fixes quickly, adjusts quickly = lovers of that brand more definitely