🎞️ Turn ordinary video into Cinematic without taking it.

If Sora is the "director" who creates new videos from Script, Runway is the "editor and VFX Artist" who transforms existing things into something completely new. It is a tool used by professional creatives around the world to create Visual Effect, Transform Footage, and experiment with things that have never been done before.

🎬 The core ability that makes Runway unmatched.

Video-to-Video Transform - All Video Style Changing

Take all existing videos and change the style. For example, change from day to night, from real video to Animation, or add Cinematic Look to the video taken by ordinary mobile. For brands with old Footage shot, but the quality is not good enough. Runway Transform without reshooting.

🖌️ Motion Brush - Determine which part to move

Draw the Brush on the Object in the image and give me the direction you want it to move, such as moving the wind, swinging the flowers, or running water. The other part of the image is still still. No tool can do this.

🖼️ Image-to-Video - Keeping Still Life Alive

Take the product shot and make it move. It is very suitable for Instagram Reels or Tikis that need a different visual image than ordinary Static Image.

✂️ Inpainting - Remove or add Objects to the video.

Remove unwanted Objects from the video, such as removing Watermark or adding a new Object to the video already taken.

🎯 Use Cases for Marketers

Turn Product Photo Still into Short Video Reel that Views Premium, add Cinematic Effect to Footage shot with an ordinary iPhone, transform Testimonial Video Background to see Professional without reshooting, and create Surreal Visual for brands that clearly need Differentiation.

⚠️ limitations to know.

Render Time is sometimes slow, especially when the server has a lot of people. The price per credit is high if you need a lot of Generation and you need some Prompt writing skills to get the results you really need.

💰 Price

🆓 Free - 125 Credits First Trial

💳 Standard - $12 / month ✅ 625 Credits / month

🎬 Pro - $28 / month 2,250 Credits / month

In a nutshell - Runway is the tool that gives you the highest creative freedom among AI Video Tools. If you want outstanding visual and do something you've never done before, Runway is the right field. Try Free Credits first to see if Workflow matches your needs.