Más allá del algoritmo

The panel discussion titled "Más allá del algoritmo" (Beyond the Algorithm) at SOHO House brought together influential women in the music industry to explore how technology can be leveraged with intention and purpose rather than simply relying on algorithmic outputs. Moderated by Mayna Nevárez, the session included perspectives from Kat de Jesus of TikTok and Kaori Takiguchi of Spotify, both of whom contribute to shaping music discovery platforms that connect artists and audiences worldwide. This event, hosted in collaboration with UNSIN, emphasized the theme "Tecnología con propósito" (Technology with Purpose), aiming to reveal how technology can serve as a tool for empowerment and creativity in music rather than just mechanized recommendation systems. The discussion highlighted challenges and opportunities in the industry for women, exploring how platforms are evolving to support diverse voices beyond data-driven algorithms. The role of UNSIN TALKS and Women in Music panels underlines the growing importance of conversations that humanize technology's impact on culture, creatively blending human insight with advancements to foster authenticity in music sharing and promotion. As algorithms often dictate visibility and accessibility in streaming platforms, this gathering advocated for designs and practices that promote inclusivity and artistic integrity. Understanding how TikTok and Spotify implement these approaches offers valuable insights into improving user experience and artist development by balancing algorithmic efficiency with purposeful curation. This enriches the music ecosystem by supporting emerging talents and encouraging audiences to explore beyond mainstream trends influenced solely by automated systems. Overall, "Más allá del algoritmo" serves as a critical reflection on the intersection of music, technology, and gender, inspiring future initiatives that prioritize meaningful connections and equitable opportunities in the digital age.