But there is one thing that AI has not changed, whether it was 20 years ago, today, or years before customers bought it.

"Global advertising agencies are going to cut another 1,000 jobs."

But the more interesting thing... may not be the matter of "reduced people."

WPP, one of the world's major advertising agencies, behind famous agencies like Ogilvy, VML and AKQA, is undergoing major restructuring, and one of the things that is rapidly changing the advertising industry is "AI."

Some of the tasks that used to require many people today can be done faster - content production, data analysis, and campaign management.

It sounds a long way off, because this is a global company, but this news is actually closer to the small shopkeeper than you think, because if a company with great talent, money, and huge resources still has to change its way of working, the small shop will not be able to market the same way and hope that the results will be the same forever.

But there is one thing that AI has not changed, whether 20 years ago, today, or years ago, before customers bought from us, they had to "see us" first.

Storefront signage, menus, packages, flyers, Facebook or Tikis, tools may keep changing, but the function of marketing is the same, how to make people see what we sell and remember when they want to buy.

Perhaps the business owner's question today is not, "Will AI replace us?" But it could be... "If the customer has changed, has our business changed after him?"

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