Singapore’s first White Rabbit themed lifestyle concept store

Visiting the White Rabbit lifestyle concept store at Plaza Singapura is a delightful journey into nostalgia and fun. What makes this store special is not just the wide array of classic and new White Rabbit candies—like their creamy milk candies and halal-certified ice cream—but also the experience of creating your customized candy selection. This interactive element adds a personal touch to every visit. Beyond the sweets, the exclusive merchandise stands out as a true collector’s haven. Fans of White Rabbit can find everything from plush toys and scented pouch charms to blind boxes and stylish apparel, including bags and T-shirts that feature charming White Rabbit designs. The ability to personalize selected items at the White Rabbit Studio further enhances the uniqueness of each purchase, making it a perfect spot for gifts or keepsakes. For those who appreciate themed lifestyle stores, this concept store offers a rich sensory experience combining visual delight with memorable flavors. The limited-time presence until November 2026 encourages both locals and tourists alike to visit soon and immerse themselves in the magical world of White Rabbit. Whether you’re a long-time fan of the iconic candy or discovering it anew, the store is definitely worth exploring. During my visit, I found the mix-and-match candy station particularly enjoyable, allowing me to create a custom assortment perfect for sharing with friends and family. The friendly staff helped explain the different new flavors and the significance of each merchandise item, which made the experience even more authentic and engaging. Overall, stepping into this Singapore-exclusive concept store felt like a sweet escape bridging childhood memories and modern lifestyle trends.