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Dear Social Media Marketers, Memes Aren’t Dead!

One of the best ways I've re-engaged our followers on social lately? A well-timed meme.

When the Oscars aired earlier this year, I made a meme post using a red carpet photo and added a caption that tied it back to our activewear. See above images!

It was playful, on-brand, and didn't scream *buy this now*. But that's exactly why it worked. Memes are a great **soft sell**—they don't feel like traditional marketing, but they can still drive performance. This post brought back people who hadn't interacted with us in weeks, got shares, and even nudged some customers back to our product page. Win-win.

In a digital landscape full of product photos, a meme is a refreshing scroll-stopper. And for lifestyle brands especially, it's a low-lift way to show your brand has a personality.

Would you ever pitch memes at your job? Or do you think the trend is dead?👀#lemon8partner #socialmediamarketing #memes #careeradvice

2025/10/18 Edited to

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