The Secret to Mercari's Rapid Growth! The 000000 that Changed the Industry
📦 key player in spreading Mercari at once is "anonymous delivery."
The mechanism to hide addresses and names has rapidly increased the number of female users.
👉 Why did "ingenuity of delivery method" have such an impact?
"Anonymous delivery" introduced in 2017.
With a mechanism that allows users to communicate without knowing their addresses,
Immediately after release, it became a big topic.
The sense of security at once boosted the expansion of usage.
Three reasons for success 👇
1️⃣ of personal information
2️⃣ convenience
3️⃣ Low introduction hurdle that can be used for free
Relieving anxiety is the greatest benefit.
The essence of anonymous delivery is to "eliminate small concerns."
Delivery seems to be a supporting role, but if you eliminate the psychological hurdle
A good example of accelerating the use of the entire service.
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