Choosing a car for a pet owner, A story that may have lost up to 80,000 yen 🐶🐱

One in nine Japanese households has a pet (5.14 million dogs and 5.05 million cats).

But there may be few people who are conscious of "pet perspective" in choosing a car.

Here are 10 numbers you need to know 📝

▼ will be reduced up to 80,000 yen in the assessment

Pet hair 40 points + pet odor 40 points = 80 points deducted.

1 point ≒ 1,000 yen conversion, up to 80,000 yen down (JAAI standard).

In the industry, "The beast smell soaked into the back of the seat is better than the scratches on the exterior

It's easy to lower the valuation. "

Accident rate when riding with pets is 1.89 times

N = Numbers shown in a prospective cohort study for 2000-3 years.

I would like to protect it with a seat belt crate cage.

There is no obligation to bind, but there is a possibility of a fine of 50,000 yen

Article 70 of the Road Traffic Act (violation of safe driving obligation),

Possible imprisonment for up to 3 months or a fine of up to 50,000 yen.

JAF also recommends using seat belts.

▼ Required car requirements vary depending on the size of the pet

For medium and large dogs (about 30% of the total), floor height, openings, and fixed points are important.

Horizontal installation of the carry and prevention of falling are top priorities for the cat.

▼ The trend of how to choose may be different between dog and cat lovers

In academic research, the dog school is "acquisition-oriented" (adventure / expansion),

Cat lovers are suggested to be "preventive-oriented" (safe and quiet).

However, this is not a judgment, but an auxiliary line to objectively view one's own orientation.

When it comes to choosing yourself, it is the right choice 🍋

▼ Finally, "3 Axis 9 Item Checklist"

Loss avoidance (prevent up to 80,000 yen in assessment)

・ Absolute safety (prevent accident rate 1.89 times)

· Lifestyle adaptation (prevent mismatch)

People who have pets have "impulsive pleasure consumption"

Some studies have shown that it tends to increase.

Not just a feeling of "for your dog / cat,"

I want you to go through the checklist once in a reasonable range 🐾

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[Quote source]

· Pet Food Association "Reiwa 6 year national dog cat breeding survey"

· Anicom Insurance "Family Animal White Paper 2026"

・ Japan Automobile Assessment Association (JAAI) Assessment Standards

・ Road Traffic Act Article 70 / JAF official

Blunck H. et al. (2013)

"Driving with petsas a risk factor for motor vehicle collisions among olderdrivers"

Accident Analysis & Prevention

Jia L. et al. (2022)

"The Pet Exposure Effect: Exploring the Differential Impact of Dogs Versus Cats on Consumer Mindsets"

Journal of Marketing

Liu Y. et al. (2024)

"Petsmake you spend more! Impact of petownership on consumerpurchase decisions"

Journal of Business Research

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