Media Buyer Who says it doesn't matter? This is the mother of the thrashers!

Have you ever wondered if the bang ad that bounced exactly on our lives? Who's the good guy?

Not only is she the one who presses the "Buy Advertising" button, but Chee is the "Mam of the Media Shopping Band" who will smash every baht paid by the customer.

What is the Media Buyer mince summary?

⚫ If you compare advertising to cooking for people to eat

⚫ Creative is a chef who cooks to taste delicious.

Media Buyer is a "brutal market payer" who knows the escape, knows where to go to deal to get premium raw materials at the price of singing wow, so that the chef can show off the unashamed!

What do Chee do every day? (The main work of the mother)

I don't sit well all day. Her job is boiling!

Motherly planning: Tag team with Media Planner. See where the wind direction goes. Who will attack?

Negotiators stand one: bargaining skill is the best! Must go thrashing with media owners (such as TV channels, websites) to get fabulous space at a price that pleases the mother.

Firing Add: It's the one who really set up the campaign on the system (Facebook, Google).

Watch the eye break & solve the game: watch if the ad that let go "bang" or "bong"? If the bong has to hurry to solve the game back, then the bang has to push it to the end!

Beautiful summary: Put it all together and walk around, take the work and show the customer, "See, the peak!"

So what's the difference between Buyer and Planner? (Don't be confused!)

🧠 Media Planner: It's the brain, planning the march, where to go, who to go.

🛍 Media Buyer: Get the map and shop the area and make everything happen.

Final summary!

Media Buyer is the bridge that connects the brand to the dream side. If there is no Shee, the advertisement may be shot in the wrong way. The money can not be lost! So Shee is very important. Tell first. The work will be bang, not bang at her hand!

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