You think Titiktok is a monopoly, right?
🗞️ News summary: Tikis is becoming a big player monopolizing the Thai e-commerce market.
Main points:
1. Thai sellers are heavily disadvantaged.
Small traders bear high costs (commissions, advertising, freight), but sell less, and profits are scarcely left.
2. Thai transportation business lost market share.
Tikka is restricted to J & T Express (China Capital Link), causing Thai shipping companies like Thai Postal to be affected.
3. Thai goods squeezed - Chinese goods spilled in
Cheap Chinese products pour in without filters. Use Thai fluencers as a promotional force. Thai products cannot fight price and quality.
4. The seller is cut off from the customer.
WFP blocked vendors from accessing customer data, citing PDPA, but prevented stores from building their own customer base at all.
5. Into 3-sided monopoly
Sales Channel
Transportation system
Customer Information
All of this was gathered into the hands of Tikis alone.
6. Proposal
Merchants should distribute channels such as doing the web themselves, using a paging cell, or chatting directly with customers.
The state must have a clear host to supervise e e-commerce, such as B.C., ETDA, Department of Internal Trade, etc.
🔮 View & Prediction: Who doesn't adapt? The ending won't be pretty.
1. Without directing, the whole China supply chain will be rooted in a unified Thailand. From manufacturer (China), transport (China), platform (China), to customer information (is stored in China?)
2. Small traders become "disenfranchised digital workers."
Selling in your own store doesn't store customer information, doesn't know who the buyer is, like renting a store that charges rent every month without any rights.
3. The Thai economy can become a "heartless social economy." Thais are digital workers who sell cheap things from China to each other. Money flows out of the country without any money coming back into the Thai economy.
4. The Thai state must wake up - or it will not catch up.
This kind of platform is fast-growing, "high-speed," but Thai law is "on foot." If not in a hurry to set up a dedicated regulatory agency, it may be too late.
💡 Supplementary Offer (Survival for Thai Traders):
"Platform Strategy + Own Channon."
You can sell through Tikis, but don't be on Tikis alone. You should always have your own channel, such as Line OA, Facebook Group, or personal website.
Push the Thai brand through the "Local Hero" strategy.
Use local narratives / cultures as strengths, draw connections with consumers instead of just fighting Chinese prices.
Indirectly create their own Data.
For example, give out a coupon when ordering through WFP and then have the customer fill out a small form to receive the next discount code (using Google Form or Line OA).
If you keep letting "we just sell things on the platform but don't dominate the store ourselves," one day you may have to ask yourself:..
Are we selling or are we selling things? 😶
✨ What are the comments from this point? Comment. Talk.
# Earning supplementary income # Investment finance # Talk about money # Selling online # Business owner
