🐰💬 Customers don't shop as soon as they see the post.

Customers do not shop as soon as they see the post...

But if you understand Funnel, sales = traps from "first sight" to "money in."

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Many people lose money, shoot add, but customers don't buy.

Because forget that the important thing is not just the top Reach.

It is "getting customers to make decisions" step by step.

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🌀 Funnel, a sale that SME actually uses. There are 4 steps.

✅ 1.Awareness - Pull to look first

• Goal: Make customers know that your business exists.

• Method: Post a person finger-stopping image / video (Hook)

• Example: Favor topic, Video View or Reach shot

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✅ 2.Interest - Molding Interest

• Goal: Make people more curious

• How to: Post Reviews, Share Pain Points, or Solve Problems That Product Can

• Example: before-after comparison posts, open-ended questions

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✅ 3.Desire - Push to Want to Own

• Goal: Urge to feel "must have"

• How to: Promotion, Value, Actual Customer Story

• Example: Insert the words "There are only 10 pieces left" / "How do customers review?"

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✅ 4.Action - Close the sale as quickly as possible.

• Target: Make him buy immediately

• Method: Explicit Order Button, Finish with Non-Flattered Call-To-Action

• Example: "Say hello now. Get 10% off only today!"

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🔄 Bonus: Retarget, a man who is still hesitant.

Customers who watch but haven't bought yet?

→ Shoot Add to this group of people again with a new message.

→ Or have the admin greet back with a personalized offer

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💬 Funnel isn't just about big brands.

But it is "the corridor that takes small businesses" to systemic sales.

Who put all 4 steps?..Sales will no longer be random.

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Source: AIDA Principles, Digital Marketing Frameworks for SME by HubSpot

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