🐰💬 How much to understand the market is enough for business.

Know who the customer is. Just know who the target audience is.

But if a businessman really has to "understand customers" on a deeper level, then

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Many people who start a business think that getting to know their customers is enough.

Like knowing what gender the client is, how old or where he lives.

But the truth is, that's still superficial information that doesn't make any difference to you.

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Doing business in a competitive world like today

What is really needed is not to "know" but to "understand the customer" on a deeper level.

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👥 know the customer, VS understand the customer.

- Know the client = general information such as age, gender, income, career → Like you read someone's short profile

- Understand the customer = Know their real life → What does he think, what worries, what kind of life is he living, and what is the driving force of decision-making?

💡 Example:

- If you know your client as "working age 25-35 years old," you may make a common product like your competitors.

- But if you understand your client as "working age who doesn't have time to exercise but still wants to take care of your health," you will create products / services that save time and are sensitive. "

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📊 How to understand customers deeply (actually done)

Understanding a customer is not asking, "What do you want?"

Because the customer is sometimes unaware, what the business should do is study the context of the customer's life.

And interpret it as a real need or problem, for example,

- Look at the past way of life → How do customers live? Routine work, leisure time, consumption habits.

- Understand life view → What does he value? Comfort, cheap, luxury or health.

- Interpreted as Pain Point or Need → For example, a working-age customer may not "want to eat a box," but he needs "a convenient and healthy meal in five minutes."

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💡 Example:

Instead of selling "running shoes," businesses may have the insight that working-age group customers run to "drain stress after work" → Therefore, marketing communication should focus on running, helping to keep calm and sleep well, not just running and then healthy.

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A sustainable business is not just selling things, it has to make customers feel like, "This is a commodity born to us."

👉 So don't stop knowing customers superficially.

But you have to go deep to truly understand the customer.

And then you can build a business that's "in the customer's mind" in the long run.

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Source: /

https://enterprise.zanroo.com/post/what-is-market-analysis

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