🐰💬 Red Ocean can't stop you if you're disrupted.

In a business world full of competitors, many people believe that "the field loses in the first place," but in fact, not everyone is overwhelmed by blood, because the disruption of the stroke can bring you up immediately above the game.

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Red Ocean = highly competitive market

- Every brand fights with a price.

- Customers can hardly distinguish goods.

- The share was squeezed until perhaps almost no profit was left.

But if you look carefully at the Red Ocean, there is still "space" that others do not see. → This is the rhythm of Disruption.

- Airbnb isn't building new hotels, it's changing the way it thinks about accommodation.

- Netflix doesn't have more movies than Blockbuster, but wins because it changes viewer behavior.

- Tesla doesn't produce the most cars, but Disrupt the pace the world needs EVs.

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Research from Harvard Business Review (2022) says that Disrupt companies will have a 3-5 times faster chance of growing in Red Ocean than their competitors.

And according to Clayton Christensen's Disruption Theory, game change is not caused by "being the best," but by seeing customers overlooked by the mainstream market.

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You don't lose because you're in the Red Ocean, but lose because you go down and play "like everyone else."

In a gory market, you don't have to swim faster than anyone, just find a Disrupt rhythm that makes people ignore old fish and look at you instead.

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Reference:

- Harvard Business Review. (2022). Competing in Red Oceans through Disruptive Innovation.

- Christensen, C. (1997). The Innovator's Dilemma.

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