Contour History, Part 1 ✨
Before it even launched, Eclipse was our first truly viral product. Our release of this cream contour shade was messy—but ultimately turned into something beautiful.
Eclipse started out with a different idea: experimenting with pigmentation to create a * blush * that looked black in the pan. In the development phase, the shade got better and better—more nuanced, and much shadowier. It could still work in a lot of different applications, but it really stood out to us as a truly unique contour shade.
Brilliant beauty editors picked up Eclipse much earlier than we expected, dubbing it the “Anti-Highlighter”—a dark, shadowy opposite. Their coverage got a lot more attention than we were used to…and some of that attention wasn’t quite what we were expecting.
But once people actually got Eclipse into their hands, everything changed.
PS:
Eclipse is many things, and it can be used in many different ways.
But to make it official, once and for all: no, Eclipse is not a highlighter. 😉
