Faye Live - ACCA

Faye Live’s TikTok showcases a dynamic selection of ACCA products, highlighting the brand’s popular makeup melting balms and skincare series appreciated by beauty enthusiasts. With over 5.85K current viewers and an impressive click-through rate of 11.81%, this live session illustrates the increasing trend of social commerce in the beauty industry. Products like ACCA’s toning makeup melting balms are designed to blend seamlessly for a natural, glowing look while providing hydration and long-lasting effects suitable for various skin types. Accentuating the Thai GL series, these skin products have garnered attention for their unique formulations tailored to meet the demands of modern skincare regimes. Incorporating natural ingredients and innovative technologies, they offer solutions that emphasize skin health and radiance. Selling directly via TikTok enables immediate customer engagement and authentic feedback, fostering community trust and energizing online sales. From a marketing perspective, the direct GMV (Gross Merchandise Value) of 445,680 Baht and 1.49K items sold during the live session signifies strong consumer interest and demonstrates a successful live selling strategy. Whether you’re exploring new skincare routines or refreshing your makeup collection, tuning into Faye Live’s sessions provides real-time insights and firsthand product demonstrations, helping consumers make informed choices. This approach also reflects the growing intersection of social media influence and e-commerce, making platforms like TikTok essential venues for beauty brands to reach targeted audiences.