The future of the Thai food business will continue to grow with the power of the younger generation.✅💡

📍 the future of the Thai food business. Grow up without stopping with the power of the younger generation and technology.

✅ one of the forums that most clearly reflects the future of the Thai food industry within the "Makro HoReCa 2025" event is "HoReCa Trend Talk," which has attracted the attention of entrepreneurs and experts in food, hotels and cafes across the country. This stage is led by the Chairman of the Executive Council, the wholesale business group CP Ultra Public Limited, who convey an in-depth view of what direction the 2025 food business is moving under the concept "Food Infinity - Food Business Grown Never Ends."

📍 2025 Thai Food Business Overview: Growing Among Challenges

✅, although the economy is fragile, the food business continues to grow. Because "as long as food is the main factor, the food business will never stand still." Macro now has more than 550,000 members of HoReCa nationwide, from street food restaurants to cafes to mid-sized hotels and food businesses. What's interesting is that young entrepreneurs (18-22 years old) have increased by more than 8% over the previous year. This group stands out for creativity and technology, such as the opening of a fusion cafe or 100% deli veri with monthly sales, which is becoming a major force in the Thai food market.

📌 3 Rising Star Restaurant Group: Answering the New Era Consumer Problem

According to Macro's Big Data, the three fastest growing types of businesses are

• Casual Dining & Cloud Kitchen (+ 28%), a contemporary-style Thai restaurant that focuses on content and deluxe channels.

• Shabu and Hot Pot Shops (+ 25%) Dominate all ages with value and variety

• Specialty Coffee and Bakery (+ 25%) which invest in specialized raw materials and photogenic designs. Share on social media

✅ these 3 groups reflect the needs of consumers seeking new experiences and emotional value from eating.

📍 Macro's Strategy: From Commodity to Comprehensive Service

✅ to support entrepreneurs, Macro develops the aro and Savepak brands, gives restaurants access to high-quality raw materials at affordable prices. Ready to Eat / Cook / Bake Group (RTE / RTC / RTB) products to solve labor shortages and maintain a stable food quality in service. Macro develops the Makro PRO platform with over 27% more orders from HoReCa Group, expands over 3,600 delivery vehicles nationwide and 3 hours of express service, as well as prepares to launch morning delivery services so that restaurants can get fresh products in time.

Standing Strong, Smiling Together: Alongside Entrepreneurs All Scenarios

✅ in the midst of economic challenges, Macro went ahead with the "Macro, Stand Up to You Smile" project to help entrepreneurs small and large stand back, from the development of new menus, the opening of merchandising opportunities in the field, to the promotion of key products that boost profits.

📍 outlook to the future: "Food never stops growing"

✅ in the food world, opportunity is around everyone, "and it is reiterated that Macro will continue to be a solution partner" that helps drive Thai entrepreneurs to grow without limits, in line with the "Food Infinity" concept at the heart of this year's event.

📌 from the 2025 "HoReCa Trend Talk" stage, it is clear that the Thai food business has huge potential, even in the face of economic pressure, but with the power of young entrepreneurs, technology and macro cooperation, it will be a key driver for "endless food business."

# Thai food # Macro # Food industry # Food technology # Food business