10 things to know before you start making Etsy from people who actually tried it out of 0.

The first time we started making Etsy, we thought, "Make a cute thing and sell it."

But when you do it, you know that Etsy is not just about cuteness, but also about ideas, customers, photos, SEO covers, how to pack products, and how to get people to press in.

This one is 10 stories we've learned from making a digital sticker shop on Etsy from scratch to now.

1. Don't start with the word "cute" alone.

At first we thought we could sell something cute.

But actually the word "cute" isn't enough.

The items sold should be answered

Who does it help?

What are you doing?

Why does he have to buy?

For example, instead of just "cute cat stickers,"

We started thinking of "forgetting cat stickers."

Or "job warning sticker, appointment warning, medicine warning, self-care warning."

When there is a problem, the work will seem more rational, and the buyer will feel that "this one works."

2. Good goods should be both cute and useful.

Digital stickers are not just decorative.

Many people use it with GoodNotes, iPad Planner, Journal or Calendar to help organize lives.

From what we do, we feel that the interesting work is a lovely work, but it is also practical.

Such as meeting warning, bill payment warning, water drinking warning, rest warning, housework warning.

Enough things are cute and useful. People will feel that it's worth buying more than just watching.

3. Must first know who we sell to

This story is very important.

Because if we don't know who the buyer is, we'll design a lot.

For example, if sold to a GoodNotes user, the job must be easy to read, stuck in a planner and not cluttered.

If you sell it to a college kid, you can focus on taking exams, notes, reading tables.

If you sell it to a worker, you may focus on the Deadline meeting, the backlog follows up.

If you sell it to a forgetful person, you might emphasize a cute reminder.

When you know the group of people, everything will be easier: product names, cover art, descriptions, and keywords.

4. The cover image is much more important than you think.

On Etsy, people first saw us from the cover picture.

Not a description. Not an inside file.

The cover image must make people stop watching first.

It has to tell you what this is, how to buy it, and how many files.

What we learned is that the cover shouldn't be too tight.

It should have a big enough name, easy to read, a clear sample of stickers and a ready-to-sell job, not just include fun pictures.

5.Listing images should not have only one image.

At first, I might think that there is enough cover art.

But really, customers want to make sure before buying.

Images that help sell well should have many angles, such as

Main Cover

All Stickers Included

What's Included

Transparent PNG Files

How To Use

Perfect For

Mockup

Detail Preview

README / HowToUse

Etsy description

Once they have it, the customer will immediately understand what he will get, how he will use it, and whether he will suit him.

6. Product names should not be intended by us alone.

Product names should contain words that customers may use to find.

It's not a name we feel is cute alone.

For example,

Creamy Reminder Buddy Planner Stickers - 60 PNG

This name says many things in one sentence.

It's a reminder sticker.

Use with planner

Creamy tone

Get 60 PNG

The clearer the name, the easier the customer to understand, and Etsy has better information to capture the product category.

7. Make the style to remember. It will help the shop look more brand.

When starting to do, many people may try many genres.

This one I want to do. That one is cute.

But as you continue to do, you will begin to see that consistent style makes the store more reliable.

Such as cream tone, smooth lines, cozy feed, uncluttered shape, easy to read, warm-looking work.

Not necessarily the same every piece

But there should be a "smell" of the store that people see and feel, oh, this kind of work comes from this store.

8. Backyard files must be well organized or they will be very tired.

Selling digital products doesn't end up just making beautiful pictures.

We also need to arrange files for customers to download easily.

What helps a lot is

Split Sticker Folder

Extract preview folder

Have README or How To Use

There is a PDF Guide. Enter a download link.

Write to the customer to understand that this file is a digital product. There is no shipping item.

The backyard is clear, the customer is easy to use, and we reduce the problem of answering questions repeatedly.

9. Don't just look at the number of pieces. Look at the value of the set.

Some sets have 24 PNG.

Some sets have 36 PNG.

Some sets have 40 PNG.

Some sets have 60 PNG.

But a lot alone doesn't always mean it sells well.

The important thing is, does each piece in the set really work, is it too unique, and is it worth it?

A good set should be diverse enough.

Such as job warning, health warning, home warning, self-care warning, appointment warning.

It's not just a little word change and it looks like a whole set of duplicates.

10. Don't wait for everything to be perfect before you start.

This is the most important thing for us.

At first, I may be afraid that the picture is not good enough. The name is not exact. SEO is not tight. The cover image is not beautiful.

But if it's not sold, we'll never know what works.

Once we go down, we'll start to see

Which picture is pressed

Which product is interesting?

What kind of name is easy to understand?

What kind of work should continue?

What should be adjusted

Etsy is more learning and more than starting and then having to excel immediately.

Summary of moss

Start doing Etsy doesn't need to know everything from day one.

But it should be known that we don't just sell "cute stuff."

We are selling products that make our lives easier, more enjoyable and feel better.

For us, what has been learned is

The idea must be clear.

The picture must attract

The product is practical.

The file must be a mess.

And have to gradually adjust from what we actually do.

Who's starting to do Etsy? Just don't put so much pressure on yourself.

Let's start with a small set of products, make it clear, make it easy to use, and then gradually develop.

# EtsySeller # EtsyThailand # DigitalProducts # DigitalPlanner # GoodNotesstickers# PlannerStickers # EtsyTips # Selling online # Start selling Etsy # Lemon8Diary