I’m the marketing ‘department’ with one salary🫠
I started my full-time marketing job in May 2024, excited to finally begin my career in the wellness space.
By August, it hit me:
I wasn’t just part of the marketing team—I was the marketing team.
Social media? Me.
Email campaigns? Me.
Website updates, trade shows, graphics, copywriting, strategy? Also me.
At first, I figured this was just how things worked at a small company. But as I started talking to friends in similar roles—especially those at larger companies—I realized how different my experience is. Most have actual teams to collaborate with. People they could delegate to. Managers to help them prioritize.
I, on the other hand, am managing everyone's expectations—sales, leadership, design requests—while trying to build structure from scratch.
That’s when I realized I am underpaid—not just for the work I was doing, but for the responsibilities I’ve continued to take on.
I haven’t been here a full year yet, so I haven’t negotiated anything officially. But I’ve had open conversations about how unsustainable it is for one person to do it all. I’ve asked for support—like an intern to handle smaller tasks so I can focus on the bigger picture.
Despite the workload, I’m choosing to stay. Why?
Because the company offers a lot of flexibility, creative freedom, and I’m learning more than I ever would in a siloed role at a big company.
If I could go back and tell my younger self one thing, it would be this:
It’s only a job. You’re allowed to want more. But also—this kind of experience is gold. It’ll set you up for anything.
#lemon8career #underpaid #marketinggirlies #careerrealness #worklife Minnesota
In today’s fast-paced marketing landscape, many professionals find themselves taking on multiple roles, particularly in smaller companies. As a one-person marketing department, you're not alone in feeling overwhelmed by the demands of social media management, email marketing, and web updates, all while handling design requests and overall strategy. It's essential to recognize the fine line between job responsibilities and personal well-being. Finding support, whether by hiring interns or establishing clearer boundaries, can alleviate stress and boost productivity. Building a solid marketing strategy is crucial; focus on content that resonates with your audience and showcases your skills effectively. Navigating a marketing career is about balance—leveraging the unique flexibility offered by smaller companies while establishing a sustainable work routine that prioritizes personal growth. Your experiences and skills are invaluable; remember that this journey equips you for future opportunities, whether in larger corporate environments or as an independent professional. Seeking mentorship and networking with others in the industry is critical for development, providing insights from peers who’ve faced similar challenges in their careers. Aim to not only sustain your current role but also advocate for better working conditions and support as you continue to thrive in your marketing career.
That’s what I felt like at my old job. Ina way it was nice because you were in control and in charge which I liked. But then you do everything while being paid nothing and everyone else gets paid the same for doing nothing. It’s not fair and I wish there was a way to fix it.