Life as a marketing manager: exhibiting in Spain
My life as a Marketing Manager in the supplement industry has been nothing short of eye opening.
A big part of my job revolves around trade shows my company exhibits in. I do all the pre, during, and post show related marketing from things like creating newsletters, graphics, and print material, to thinking of fun give aways.
Currently, I am attending a show in Barcelona! During the show, my days look a little different than normal.
On show days I am:
-Support the booth: I spend a lot of time keeping the booth up and running smoothly. I make sure nothing gets messed up and all our customers are directed to the correct contact.
-Attend speaking events: This is one of my favorite parts of these shows. Today I went to a talk on using Women Athletes as influencer and am super excited to get this implemented in my marketing strategy.
-Meet with media: In my world of marketing, there are lots of media companies we work with. This is a great time to meet with them face to face and plan what stories and features I want to be involved in.
Days on the road at shows typically don’t go exactly as planned so being able to adapt and adjust are huge parts of my job. I love problem solving and have gotten really good at it 🤩
I am off to Manhattan next week for another show! Cant wait to see what it brings to my life as a Marketing Manager.
What does a day at your job look like?
#corporatetravel #tradeshow #Lemon8Career #dayinthelife #WorkLife Minnesota
As a Marketing Manager, navigating trade shows is a critical part of your role. Attendance at events like those in Barcelona not only enhances visibility but also provides networking opportunities crucial for business growth. Engaging with customers and media face-to-face during shows allows for immediate feedback and relationship strengthening. Additionally, leveraging influencer marketing, especially through advocacy from women athletes, becomes a game-changing strategy in reaching wider audiences. Problem-solving on the spot is essential, as events rarely go as planned. Being adaptable and maintaining open communication with colleagues ensures that marketing goals are met. Embracing new trends and insights from speakers at these events can also lead to innovative campaign ideas. Next, as you prepare for another show in Manhattan, consider what new strategies you will implement from your learnings in Barcelona, focusing on how these experiences can shape your marketing approach moving forward.