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Corporate content creators, how do you find inspo?

If you create content for a work/company social media account, how do you get your post inspo?

——-

Creating content for my companies social media accounts is WAY harder than I thought it would be… but the hardest part honestly is finding good ideas for what to create.

I have yet to find a solid way to find inspiration for B2B social accounts and a way to help plan my content (if I ever get an idea before the day I need to post).

This is something I want to get better at to help me grow in my current role but really really NEED HELP!

I don’t know how people do it! I can’t find accounts similar to my company to look at for inspo.

Clearly, my ‘content calendars’ are not great but when my only ideas are pictures, things get tough. Although I love a strong product photo, they don’t do much for the social media accounts.

If you create content for a work/company social media account, how do you get your post inspo?

#lemon8partner #lemon8career #letschat #contentcalendar #helpmeout Minnesota

2025/10/24 Edited to

4 comments

“Try building 4–5 content pillars and rotating them! (ex: tips, behind the scenes, industry trends, team highlights, customer stories). Once you have those, planning becomes WAY easier. You got this! ✨👏🏼”

I only use Canva and adobe express! I’m also looking for ways to improve 😭what do you use??

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