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strawhatdan
strawhatdan

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A man in a patterned shirt, black beanie, and sunglasses stands on stairs at night with a city skyline in the background. Text overlay reads 'BEEN WORKING ON A LITTLE SOMETHING'.
Two models in matching peach Reroute tracksuits pose with shopping baskets in a vibrant market setting. Text overlay announces 'REROUTE FIRST DROP OUT NOW'.
A man in a peach Reroute tracksuit and sunglasses crouches in a market, surrounded by fruits and vegetables, with a small dog nearby.
A man in a peach Reroute tracksuit, orange helmet, and sunglasses sits on a stool, eating noodles in front of a colorful mural.
A close-up of a man in a peach Reroute tracksuit and orange helmet, holding a bowl of noodles with chopsticks, against a mural background.
A man in a peach Reroute tracksuit with the brand logo on the leg crouches on the ground in front of a colorful mural.
Two models in matching peach Reroute tracksuits stand with shopping baskets in a bustling market filled with fresh produce.
A man in a peach Reroute hoodie sits with his back to the camera, revealing text: 'IT DOESN'T HAVE TO BE PERFECT IT JUST HAS TO BE DONE'.
A man in a peach Reroute tracksuit, orange helmet, and sunglasses sits on a stool, holding a bowl of noodles and looking at the camera.
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been working on sumn

I’m super excited to finally launch my own clothing brand @rerouteco this has always been a dream of mine. I plan to share more of what the brand is about soon. 🧡 it wouldn’t be possible without y’all 🧡 🍊

4/29 Edited to

... Read moreStarting a clothing brand like RerouteCo has been an incredible journey filled with both challenges and rewards. One key lesson I've learned is that it doesn’t have to be perfect; it just has to be done. This mindset helped me push through the early stages, from designing initial concepts to sourcing materials. The name “Reroute” symbolizes a fresh start and a new direction in fashion, inspired by the idea of choosing your own path. Incorporating natural and imported elements, much like the variety of fruits referenced in the OCR text (like Xoai Cat and Daza), I want my brand to reflect both authenticity and global influences. Community support has been vital—without y’all, none of this would be possible. I’m excited to share not only my clothing but my story and process along the way. Stay tuned for more updates, exclusive drops, and behind-the-scenes moments. Whether you’re a fashion enthusiast or just enjoy unique pieces, I hope RerouteCo resonates with you and inspires you to reroute your own journey.