Having tested Milk Makeup's Cooling Water Jelly Tint personally, I found it to be a refreshing addition to my makeup routine, especially during warm days. The jelly texture feels lightweight and hydrating on the lips, creating a soothing cooling sensation that sets it apart from typical tints. Its buildable formula allows for a natural wash of color or a more intense look depending on application. The tint’s longevity impressed me; even after several hours, my lips retained a healthy flush without feeling dry or flaky. I also noticed that the cooling stick design made it easy to apply on the go, without the need for extra brushes or tools, which is perfect for quick touch-ups. When visiting Ulta Beauty, keep an eye out for this product if you’re looking for something that blends skincare benefits with makeup. The Cooling Water Jelly Tint also complements a minimalist makeup style and works well layered over lip balms or alone. Overall, for anyone prioritizing a fresh, hydrating lip color with a unique cooling effect, this tint is worth testing. However, if you prefer completely matte finishes or long-lasting, heavyweight lipsticks, you might want to explore other options. Enjoy playing around with the various shades Milk Makeup offers, as they cater to a range of skin tones and preferences.