Generali Thailand Announces Achievement of Business Results 2025
Generali Thailand Announces Achievement of Business Results 2025, Unfolds Elevation Plan Strengthens 3 Pillars, Receives Continuous Growth
Generali Thailand reinforces the potential for business under the "LIFTTIME PARTNER 27: DRIVING EXCELLENCE" strategy, making a total premium of THB 16,100 million, growing 22% with acceleration to excellence, strengthening three pillars: distribution channels - customers (customers) - and people (people), creating sustainable growth among dealing with global challenges such as geopolitical risks, inflation, economic fluctuations and health risks.
Arsh Colmi, Chief Executive Officer of the Generali Thailand Group, said: "Throughout 2025, we focus on laying the foundation for long-term growth through strengthening distribution channels, product and service development with a key consideration of customer experience and personnel development, which aims to generate quality and sustainable growth in the long run. As a result, in the past year, Generali Thailand has experienced significant growth compared to 2024, with a GWP of 16,100 million baht, growing to 22%.
The success came on the heels of the strong growth of the core business portfolio and sales channels, especially the strong growth of the bank channel (Bancassurance), with an 87% increase in first-year premiums (SFYP), while Group Employee Benefits rose to third place in the market, reflecting the value and strength of the company's outstanding offerings. Agency channels can enhance the quality of professional agents, with a 14% increase in the number of members achieving MDRT qualifications. Direct Business ranks fifth in the market, reinforcing the growth of direct customer access solutions with digital channels. Digital is a key driver of future growth, with the GEN 365 digital platform supporting more than 600,000 customers. In addition, the company recently expanded its Retail Broker channel by partnering with leading brokers across the country to expand its market reach and customer portfolio.
At present, the group cares for more than 1.6 million customers through a comprehensive multi-channel distribution channel that connects all channels of service seamlessly, reflecting its commitment to providing a convenient experience and answering customer problems at all Touchpoints. At the same time, the overall satisfaction score for the brand (Relational Net Promotor Score - RNPS) also occupies the number one position for the fourth consecutive year, reinforcing customer confidence and trust, which is in line with the record-breaking quality of service satisfaction score, along with the Best Claims Management Insurance Company award of the international stage, confirming the standard of insurance management. Performance
Mr Arsh continued: "For 2026, it is expected to be another challenging year. Insurance companies need to take into account the constantly changing global context of geopolitical risks, inflation and economic fluctuations, which results in greater consumer focus on health risk management and financial risk. So, Generali Thailand is preparing to build on its business strategy by strengthening its three pillars by enhancing sales channels through digital technology optimization, empowering partners with seamless digital sales tools, process transformations. It is based on the understanding and compassion of distribution partners with a customer-centered and product customization development to comprehensively address customer needs.
In the field of service, Generali Thailand is moving forward to raise the standard of service to the Best ‐ in － Class under the Customer First strategy, putting confidence and attention at the heart of all interactions. The commitment is conveyed through a unified digital ecosystem that allows for smooth communication, easy-to-use self-service, special experiences tailored to individual individuals with faster processes, proactive communication, and Omnichannel service delivery. AI has also been adopted in the process of consideration, expected to increase accuracy and speed up service delivery by up to 40%. "
To unlock the potential of personnel in the AI era, Generali Thailand continues to strengthen the foundation for sustainable growth by investing in personnel development (People), considered a key driving force for organizational excellence, to develop AI capabilities and cross-functional skills to provide employees with both the right skills and mindset to grow and succeed in a digitally driven work environment.
Finally, the long-term value creation for all sectors (Sustainability Initiatives), the pace of business with the interests of society and community, through a joint project with the United Nations Development Programme UNDP to promote the growth of MSME entrepreneurs in Thailand, enhance their capacity to cope with risks. In addition, the company continues to create value for society through The Human Safety Net (THSN) to enhance the quality of life of vulnerable groups, especially young children and their families, to obtain appropriate childhood learning opportunities and potential development, build the foundation of a stable future, and many projects. "
"Generali Thailand believes in the power of people, technology and partners. We aim to drive the organization on a path of sustainable growth, customer-centered and open access in all dimensions. To advance the leadership goals of the strategic core customer group in Thailand and create long-term social value," Arche concluded.
