Most investors obsess over price. Top performers?
They use 7 exact phrases that build trust and close deals 3.7x faster.
Let’s break ‘em down 👇
1️⃣ “I’m not sure if this is a fit yet, but…”
Used in the first 30 seconds of every convo.
Removes pressure. Positions you as an advisor, not a buyer.
2️⃣ “Many landowners in [insert exact area] are concerned about…”
Top investors name specific neighborhoods + issues (like drainage in Houston or zoning in Austin).
Result: 2.3x higher trust.
3️⃣ “I’ve helped [X] landowners in your situation this year…”
It’s not bragging — it’s relevance. Match their problem to your solution with proof.
4️⃣ “Here’s what most people in your situation don’t realize…”
Use this to explain taxes, development costs, or timelines.
Educated sellers accept offers up to 11% below market.
5️⃣ “I’m happy to explain exactly how I arrived at this number…”
Transparency = trust.
Show comps. Show your math. Sellers want honesty.
6️⃣ “You’re welcome to take time and consider other options…”
Sounds crazy, right? But taking the pressure off actually increases conversion.
They’ll come back when they trust you more than anyone else.
7️⃣ “Here’s exactly what happens next…”
Outline the full post-verbal-agreement process.
No guesswork = 63% fewer cancellations.
We’ve trained dozens of land investors to use these. The results?
🔺 +47% appointment-to-contract rate
📉 –11 days to close
📉 –71% cancellations
💰 +13% average discount
–
Tu Amigo,
David Cabrera
P.S. Which of these 7 phrases will you try in your next seller conversation? Drop a number in the comments.
In real estate investing, building rapport with sellers is crucial for success. Using specific phrases can significantly enhance the buyer-seller interaction by fostering trust and transparency. In particular, these phrases help position the investor as an advisor rather than just a buyer, which can relieve pressure for sellers during negotiations. Research shows that personalizing conversations by referencing specific areas of concern, such as local zoning issues or development costs, heightens relevance and trust. Sellers are more likely to respond positively when they feel understood and informed. For instance, when an investor states, “Many landowners in [insert area] are concerned about...,” it establishes a connection and shows awareness of the community’s unique challenges. This strategic approach can result in a conversion rate that is 2.3 times higher than traditional sales methods. Moreover, offering clarity about the selling process and allowing sellers time to consider their options fosters an environment of trust. It’s surprising, but allowing potential clients to feel no rush can lead them to engage more readily, as they prioritize building a trustworthy relationship over immediate sales pressure. Effective communication strategies enable investors to decrease cancellations by as much as 63%. This showcases the importance of not just closing deals, but ensuring a smooth sales process that clients feel confident about. Ultimately, implementing these seven phrases can lead to enhanced success in real estate investing, evidenced by improved appointment-to-contract rates and reduced closing times. Investors are encouraged to experiment with these phrases in their upcoming conversations and reflect on which ones resonate best with their unique style and approach.
