If you're planning a visit to Los Angeles during the World Cup season, the Michelob Ultra Pitchside Club at Santa Monica Pier is an unmissable destination. This unique pop-up combines the excitement of live soccer viewing with the relaxed vibe of the beachside setting, creating an atmosphere that perfectly blends sport and leisure. From my experience, the Pitchside Club offers more than just a place to watch the games; it’s a social hub where locals and visitors come together to celebrate sports, enjoy refreshing drinks, and soak up the lively ambiance. Sitting right by the ocean, the venue benefits from the gentle sea breeze and stunning views of the pier, enhancing the overall experience. One thing I especially loved was the feeling of community among attendees — whether cheering for their favorite World Cup teams or simply enjoying the environment, the positive energy is contagious. The Michelob Ultra brand adds to the charm with their light, crisp beers that complement the casual, beachy setting perfectly. For those who appreciate craft beverages along with their sporting events, this place hits the spot. Moreover, the location at Santa Monica Pier, a favorite LA landmark, means visitors can extend their outing beyond the games, enjoying the boardwalk, local eateries, and beach activities. The timing during the World Cup also adds that special festive spirit, making each visit feel like part of a bigger celebration. Given the popularity and the community buzz, it makes sense to hope for extended dates, as many friendly reminders and social media shout-outs show. If you're in LA this summer, catching a match at the Michelob Ultra Pitchside Club is definitely worth marking on your itinerary. It’s a refreshing way to connect with the city’s vibrant culture while rooting for your team in an unforgettable setting.